How To Increase Your Product Sales
There are two ways to increase your product sales:
1. Get more of your existing web site visitors to buy.
2. Drive more targeted web site visitors to your web site.
I would recommend doing both. Let’s see how:
1. There are many things you can do to increase sales to existing web site visitors:
– Make it easy for your web site visitors to find products they need. You can do that by having a professional and user-friendly web site.
– Make a compelling case for buying your products. Once your web site visitors find the products they need, you need to convince them that they have to buy your products. You do that by writing compelling web copy and sales letters.
– Make the checkout process easy. Even if a buyer thinks that she needs your products, she will leave your web site if the checkout process confuses her. Make the process as easy as possible.
2. Here is how you can drive more targeted web site visitors to your web site:
– By publishing your newsletter on a regular basis, and using it to drive your readers to your products pages. A newsletter is a great way to keep in touch with potential customers and increase your product sales.
– By doing search engine optimization and making sure that your products can be found in search engines. I have traced many of my own products sales to people finding them in search engines and buying them – this is a very powerful way to get new customers.
– By doing article marketing. Another one of my favorite marketing techniques. Many of my articles have been re-printed on various blogs and web sites, which increased my name recognition and sent many web site visitors to my web site.
I also recommend business blogging, holding free teleseminars and events and online networking to get more web site visitors.
The FREE Tutorial, How To Market Your Coaching Business discusses, step-by-step, how to use different online marketing methods to market your coaching business and sell more of your products online.