How To Make Money During Recession
In the past few months, many business owners have asked me about what a business should do in order to make money and get clients in a recession.
My answer is very simple. If you want your business to be extremely successful at any time, you must continuously market it. Marketing is not a one-time event; rather, it is a continuous process that will bring leads and clients to your business on an ongoing basis. If you want to be healthy, you can’t only take good care of yourself sometimes; you must eat healthy, exercise and practice healthy habits when you are sick and when you are well. In business, whether you are succeeding (even despite a recession) or struggling, the prescription is the same.
Here are my five strategies to help you make money and get clients during recession:
– Create A Marketing Mindset. Many business are not marketing their business, because they feel that marketing is somehow sleazy. However, as the economy gets worse, you will have to market even more in order to get clients.
Remember, you are not trying to sell people what they don’t need. Your potential clients have real problems and they need real help. When you market, you let them know that you can help them. What can be more valuable than that? You are not trying to sell them something they don’t want, but something they want and need!
– Build Your List! The most important ability that a business can have is the ability to contact many people in your target market at once. You want to be able to share your expertise and information about your new offerings with many people at one time. Doing this is the best way to get service clients and product buyers.
In uncertain economic times, the ability to contact many people in your target market at once becomes even more important, because doing this is still an extremely effective technique to promote your offerings.
When you have a large list, with subscribers being members of your target market, you will be able to fill up your teleseminars and get more clients by just sending an email to your list.
– Offer Products In Addition To Services. It has always been extremely important to offer products in addition to services, because it is easier to convince your potential customers to spend $20-$50 on a product rather than $200-$500 on a service.
In today’s economy, it is even more important to offer products in addition to services. Many of your potential clients still need the solutions that you offer, but they may not want or be able to pay for your one-on-one services given the current state of the economy.
However, since they need what you have to offer, they will be more willing to pay for your products, such as seminars, teleseminars, and e-books.
Having products and services in different prices ranges will help you introduce your expertise to a wider audience, reach more people, and, ultimately, gain more clients.
I discuss how to make money and get clients during recession in-depth in my FREE Special Report, 5 Keys For Getting Clients During Recession that you can download at https://www.EffectiveOnlineMarketing.com
Biana Babinsky