So you wrote a book, now what? How can you find people who want to buy your book online? Here is how:

– Define the target audience for your book – who are the people who want to buy your book? Who is the target market for your book? Your book is very targeted, so you should be able to pinpoint a very specific group of people who wants the information you are sharing in the book.

– Start a newsletter to collect the email addresses of people who visit your web site. Not everyone is going to buy your book the first time they visit your web site. If you can’t keep in touch with them AFTER they have visited your web site, you have lost them forever.

If you are able to get their email address you will be able to market your book to them for a long time. Plus, if you decide to offer other products based on your book (teleseminars, ebooks, etc) you will be able to use your e-mail list to promote them as well.

– Create a marketing plan for your book. There are lots of things you can do to market your book – article marketing, blogging, search engine optimization, public speaking, etc.

Make sure your plan addresses how to get traffic to your web site, how to turn your traffic into leads and how to turn your leads into buyers.

Have you written a book? Do you want to sell more copies of your book online? Listen to my FREE Audio Recording, 5 Steps To Selling More Copies Of Your Book. You can download the audio recording, free at https://www.avocadoconsulting.com/rlinks/zbusiness

Biana Babinsky

This entry was posted on Thursday, September 13th, 2007 at 12:29 pm and is filed under Book Marketing, Digital Products, Information Products, Internet Marketing, Internet Marketing Coaching, List Building, Market Your Expertise, Marketing Funnel, Solopreneurs, Teleseminars. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.