How to Narrow Your Target Market
Niching your business really means what you can help your clients with, and who you can help. Once you define both, and have a defined group of people you can help, you will be able to define many things better:
1. Your newsletter will contain information of interest to your target market, thus, creating a natural funnel to convert your newsletter subscribers into clients.
2. Your web site copy and elevator speech will be narrow and defined, thus, letting people determine whether they are in your target market or not.
3. It will be easier to market. For example, if your target market are “parents”, you know that you need to reach out to online parenting groups, offline parenting groups, school PTA meetings, etc. etc. When you don’t have a target market defined, you don’t really know who to reach out to.
For the past two weeks, I have been coaching members of MarketingSalad.com on how to define and refine their target market – join us, and learn how to create your own target market.
When you have a target market that identifies with you, it is much easier to get clients. For example, a few weeks ago a client told me that her friend, a coach, wanted to learn more about affiliate marketing and how to use it in her business. My client immediately recommended me, because she knows that I teach coaches how to leverage online business to gain more clients.
Many times people are looking for a solution for a particular problem, for example a parenting problem. These people would go to someone who has experience working with parents, who specializes in coaching parents. Thus, by narrowing your target market, and finding a niche, a coach can get more clients.
Biana Babinsky
P.S. Having trouble narrowing your target market? I have discussed this with many professionals at MarketingSalad.com, the online business community for solopreneurs. Join MarketingSalad.com now for $7 to learn from the discussions, and by asking your own questions.