Many students and clients ask me how to price their products – CDs, e-books, reports and teleseminars. Suveying what other online publishers are doing is a great first step in setting a price; however, every publisher is different and every product is different, so you can’t set your price just like someone else you know.

I have sold many of my own products and clients’ products, and here are some things to take into consideration:

– Look at what the competition charges for similar products – this is your first reference point.

– Experiment with different prices – you never know until you try. I have seen it with my own products, and my clients products – sometimes when you increase the price, you also increase the sales.

– Do the math. When you increase the price, you don’t have to sell as many products to make the same amount of money. If your product costs $10, you need to sell 10 of them to make $100. If your product costs $20, you only need to sell 5 of them to make the same $100.

– It is not just the price that determines your product sales; it is also the traffic you are able to drive to it. Investigate different ways of promoting your product online – search engine optimization, blogging, article writing and many more. Step by step instructions on using all of these marketing methods to promote your products are available in the Complete Step by Step Online Marketing Course.

Biana Babinsky
Biana is the online business coach, consultant and entrepreneur. She is the author of the Complete Step by Step Online Marketing Course, your how-to guide to promoting your products online.

This entry was posted on Monday, November 21st, 2005 at 11:48 am and is filed under Digital Products. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.