What do you think – should your blog be on the same domain as the rest of your company? Should it be on a completely different domain?

I have seen blogs done both ways, and there are pluses and minuses to both approaches.

For example, if you put a blog on an existing domain, it will start getting traffic immediately because the domain is getting traffic.

With a separate domain you will have to work on driving more traffic to this new domain, BUT having two separate domains may safe guard from search engine fluctuations in the long run.

I recommend concentrating on getting a good blogging platform (I recommend WordPress), blogging on a regular basis and creating useful, search engines optimized posts. This will help you get blog traffic in the long run.

For more information on promoting your blog and optimizing it for search engines, get my 5 Steps to Success With Business Blogging Special Report

This entry was posted on Thursday, May 11th, 2006 at 8:09 pm and is filed under Internet Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.