How To Start Your Coaching Business
I have been posting advice on this blog about marketing for coaches. Check it out:
writing for coaches, are you selling coaching? and more.
However, what should you do if you are not a coach yet? What if you haven’t gone to a coaching school yet and are not actively looking for clients? When should you start marketing your coaching business?
You should start now! Yes, that’s right. Even before you pick your coaching school and before attending. You should start marketing now!
Why? First of all, it will take time to learn about marketing. If you have never marketed anything before and you have not done any marketing or networking, it will take to learn how do it.
And even once you have learned about marketing, it will take time to apply it and get clients from it. Marketing is not a one time event; rather it is a process that you need to apply to your business on a regular (every day) basis.
A coaching practice is a business, so knowing how to market it, and how to network to get clients for it will help you a lot.
Here is how to get started:
– Define what your coaching business does (will do) and how you are going to help your clients.
– Define your target market – who are going to help? How are you going to help them?
– Create an effective marketing message for your business. This should involve who you help, how you help them, etc. I will be teaching a teleseminar in a few weeks on how to do this. You can learn more about it at https://www.marketingsalad.com/marketing-message.html
– Create an effective web site for your business. Make sure it reflects your marketing message.
– Start learning about how to start an e-mail list of prospects. The more prospects you have on your list, the more of them you can reach, the easier it will be for you to find coaching clients and buyers for your product.
You should get my Complete Step By Step Online Marketing Course to learn more about online marketing techniques to use to promote your coaching practice online.
Biana Babinsky