How To Use Article Marketing To Build Your List
Do you use article marketing to build your list? If you are not using article marketing for list building, you are missing out on extremely targeted prospects and clients.
I love using article marketing for list building. It is effective, it works great and you can use it to invite exactly people you want to invite to your list – people in your target market!
Now the question becomes: How do you do that? How do you invite people in your target market to join your list? Yo do that by writing articles on topics that are of interest to people that you want to invite to your list.
What is article marketing? Article marketing is the process of writing articles that people in your target market are interested in reading and then submitting them to article directories to be published. It is extremely important to write articles that are of interest to your target market, because that is another way to qualify your subscribers. When the topic of your article is of interest to people in your target market, people in your target market will read your articles and find out more about your newsletter.
Here is how to do this:
Write Articles That People In Your Target Market Want To Read
What is your goal? Your goal is to invite people in your target market to read your articles. And once they read your articles, you want to invite them to join your list.
The best way to do that is by writing articles that they want to read. After all, if your articles are not of interest to people in your target market, they will not read them, and they will not join your list.
Create An Effective Resource Box
When you submit your article to directories, your article will also include a Resource Box. Your Resource Box is a one-paragraph description of you and your business and a link back to your web site.
When your articles are published in article directories web site owners, newsletter publishers and bloggers are able to use your articles on their web sites and blogs and in their newsletters. When they reprint your article, your Resource Box is also reprinted, which means that a link back to your web site will potentially appear on other web sites, in blogs and in newsletters.
This means that to get more subscribers from your articles you must create a compelling Resource Box that convinces your article readers to subscribe to your newsletter!
Submit Your Articles To Article Directories
Nothing will happen until you actually submit your articles to article directories. Make sure to submit your articles to article directories on a regular basis, and you will be able to grow your list faster and easier!
Join me for a free call, On How To Create Your List Building Plan to learn how to grow your list faster and easier!
September 14th, 2010 at 10:25 am
This is terrific! very useful marketing tip. You always have the best ideas.
September 15th, 2010 at 2:10 pm
Thanks Biana, for walking us through these steps. Some time ago, I started the Ezine challenge – an article a day for 100 days! What a terrific discipline. (It was your post that got me started!)
I know if I stuck with it, I would be benefiting from the effort. I fizzled out and got distracted. My intention is to resume my writing and get it done and beyond.
Thanks for your tips and your help. It provides motivation for me.
Terry
PS – Did you make it to 100?