How To Use Viral Marketing To Market Your Business
Viral marketing is a wonderful way to share your message and reach out to people to whom you would not ordinarily have had access to.
And no worries, viral marketing has nothing to do with diseases. It is a marketing strategy that helps you spread your message and your branding by engaging others and having them help you spread the message. You want your message to reach many people and replicate like a virus, hence the name.
One of the biggest benefits of viral marketing is being able to reach people in your target market that you would not have been able to reach otherwise. When your message is shared virally, people will let others know about you and your offers, helping your message reach many more people.
Social networking is one of the best ways to share your message virally. This is because different social networking web sites provide you with tools to facilitate sharing messages. For example, on Twitter others can re-tweet your message, meaning they will share it with their followers. When they do this, their followers are going to see information about you and your offer.
On Facebook there is a ton of tools that help you virally market your business. When someone writes on your wall, for example, the information about this is posted to their page. Now when people come to their page, they can click on your name and visit your profile.
If you are promoting a teleseminar on Facebook and someone agrees to come, this information becomes visible to their friends. Now their friends are able to check out your teleseminar. Information about your teleseminar is being spread through viral marketing.
So, how can you use social networking to share your message virally? Here are three steps to help you do that:
– Have something to offer. Don’t just promote your business; have something else to share. People are much more likely to share a blog post, a product or a teleseminar than just your business web site.
– Share information. People can’t share information about what you have to offer unless they know about it. Don’t market all the time, but do spend a bit of time on sharing information about what you have to offer.
– Use social networking tools available to you to your advantage. There are many tools available to automate your networking. For example, you can connect Twitter and Facebook and have your twits appear on Facebook without your doing anything extra, thus helping you spread the word much faster.
Many of your friends’ actions are visible to their friends. When your friends write on your wall, agree to attend your teleseminar, join your group, etc – those actions are visible to their friends. You, your group, and your teleseminars become visible to friends of your friends through viral marketing.
Your action item for today is to see how you can use viral marketing to promote your teleseminars and products.
Biana Babinsky
P.S. Learn more about using the Internet to get clients – get my FREE Report, “How To Get Clients Online”