If you have a newsletter list with subscribers who are part of your target market, you should use it to sell your books. But how do you do that?
Sending a monthly message to your newsletter saying “Buy My Great Book!” is a waste of time, as more and more people will unsubscribe.

But, writing articles that highlight issues that your target market experiences, offering solutions to those issues, and tying the book to the solutions will results in more book sales every month.

Having X number of people on your newsletter list does not mean that all of them will run out and buy your book as soon as they hear about it. But keeping in touch with them, and showing them how the book can help them, while providing them with helpful information will help you get those sales.

Also, more and more people subscribe to the newsletter every month, thus giving the author the ability to share the information about the book with more and more people.

Many of the new people who have never heard of your book will not buy it immediately, but by keeping in touch with them through your newsletter you will get more and more of them to buy the book over time.

Your newsletter is also a great tool to sell other products that you might want to create (reports, seminars, teleseminars, audio, etc). This is something that I recommend to
my clients every single day.

Learn more about making money with your own ebooks, reports and teleseminars in the Complete Step By Step Information Products Guide.

Biana Babinsky

This entry was posted on Friday, October 20th, 2006 at 2:13 pm and is filed under Book Marketing, Internet Marketing, Multiple Income Streams, Solopreneurs. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.