Is Your Web Site About Coaching?
What is your web site about? Many times when I visit coaches’ web sites, I see that their web sites are about coaching. They are about the coaching field, how coaching is different from consulting, what the coaching process is and how a coach works with clients.
What is missing from many of those coaching web sites that discuss coaching in-depth is information that the potential clients are interested in. What is missing is the information about the problems that the potential clients are experiencing and how the coach is going to help them solve those problems.
When your potential clients come to your web site, they are not interested in what coaching is, or what the coaching process is. What they are interested in is how a coach is going to help them solve their problems.
A lot of times, coaches write the web copy that discusses what they do, what their approach is, how they work – they discuss everything except the benefits to their clients. But think about it from your potential clients’ perspective. When they visit web sites looking for help, looking for products and services, they want to know what’s in it for them. What they want to know is how they will benefit from what you have to offer. And when they don’t see that information, they move on.
For example, if you are a fitness coach and you help your clients lose weight and keep it off. When your potential clients come to your web site, do they want to read about what coaching is and how coaching is different from consulting? Or would they rather read about how you can help them lose weight and keep it off?
Lets say you are a parenting coach, and you help parents of teenagers to communicate better with their teenagers. When your potential clients are looking for help online, and they find your web site, what do you think they would rather read about? Would they rather read a page about what coaching is? Or would they rather read about how your expertise as a parenting coach working with parents of teenagers will benefit them?
Another example. Let’s say you are a business coach, and you help your clients market their business. If your potential client comes to your web site, what would she rather see? Would she rather read pages about what coaching is and how it is different from consulting? Or would she rather read about how working with you will help her market her business better and attract more clients?
Discover how to attract more of your potential clients to your coaching web site in the FREE Tutorial, How To Market Your Coaching Business