Question: I’m actually having trouble defining the TYPE of coaching I offer. I don’t want to label myself as a Business Coach (even though I’m targeting business women), since I’m dealing with the inner person, not necessarily business strategies. However, Life Coach seems too vague and general. Is Success Coach a type or is it an annoying buzz word??? Is Business Coaching really applicable?

Biana Babinsky Answers: I think Life Coach, and Success Coach and Business Coach – they are all pretty vague as they encompass many different things. Same goes for many other professions – the name is pretty general and doesn’t communicate a lot.

What you really need is a good USP (unique selling proposition) and a benefits statement, telling your prospective clients what’s in it for them. At the end of the day, it is not what you call yourself, it is what you give your clients that will get them to hire you.

Make sure your clients know how they will benefit by hiring you, this is what will help them make a decision to hire you!

Biana Babinsky

Biana Babinsky is the online business consultant, author and expert, who teaches solopreneurs how to use the Internet to gain more clients and make more money. To learn more about how to to promote your coaching practice online, get her Complete Step by Step Online Marketing Course. The course is your how-to guide to promote a business online.

This entry was posted on Monday, February 6th, 2006 at 7:47 am and is filed under Internet Marketing Coaching. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.