I had lots of fun teaching Article Marketing for Profits Teleclass last week. One of the things we discussed was the importance of linking directly to your product, newsletter, special bonus, from the resource box of the article.

Why should you link directly to the product, instead of the main page of your web site? As you know, I always recommend to make your marketing as targeted as possible. You can do that very easily with article marketing – when you write an article on a particular topic, and offer a gift or a product in the resource box, related to the article’s theme, you are doing targeted article marketing. Since your article reader is interested in the article’s topic, offering a gift or a product related to the article increases the possibility that the reader will actually click on the link in the resource box, and learn more about your product.

Let’s say your wrote an article about time management. The best bet for your resource box is to offer a link to a free or a for-fee product of yours about time management. If your article is on time management, and you offer a link to a product on networking, you will not get as many takers.

You can get lots more article marketing tips and tricks in my Article Marketing Audio Guide.

Biana Babinsky

Biana Babinsky is the online business consultant, expert and author, who can help coaches, consultants, virtual assistants, professional organizers and other solopreneurs get more clients through article marketing. Get marketing advice directly from Biana at https://www.MarketingSalad.com

This entry was posted on Sunday, July 30th, 2006 at 11:46 pm and is filed under Article Marketing, Internet Linking, Internet Marketing, Solopreneurs, Teleseminars. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.