Local Internet Marketing
I have worked with clients from many countries. I didn’t target the countries; rather, the clients came to me through online networking, referrals and by finding my articles and my web site online.
However, real estate agents, professional organizers, restaurant owners and many other business owners are looking for clients in a small geographical area. For them I have put together a few ideas for targetting specic geographical locations online for you:
– Do local Search Engine Optimization by using localized keywords. If you are a local, let’s say New York business, you would probably want to optimize your web site for local keyword combinations.
A New York dentist would want to target keywords such as “new york dentist”, etc. You may want to create different sales copy for different locales you want to target. More information about search engine optimization is available in the Step by Step Search Engine Optimization Special Report.
– Use Google Adwords – you can use Adwords to advertise to people in specic states in the US, specific countries outside of the US, etc. Here is a link: https://adwords.google.com
– Find networking forums in the specific countries and participate in them. You may want to find web sites and groups that have a large percentage of people you want to market to, and start networking with them on a regular basis.
Biana Babinsky
P.S. Join me at MarketingSalad.com, the online business coaching community for business owners, where I teach members all about Internet marketing, including local Internet marketing.