Long Sales Letters
The question of long sales letters comes up from time to time on every marketing-related forum I have ever been to. There are people who love them, there are people who hate them, etc.
I’ve had clients who told me flat out that they hated those sales letters, never bought anything from long sales letter web sites and would never use them themselves.
Do you see a problem there? It is not about what you think about sales letters, it is about how your target market responds to the sales letters.
So, here is what I would recommend:
– Learning as much as you can about your target audience
– Learning about sales letters
– Testing your sales letter
– Tweaking your sales letter and testing it again
Here is a great book for learning more about sales letters: The Ultimate Sales Letter: Boost Your Sales With Powerful Sales Letters, Based on Madison Avenue Techniques, by Dan Kennedy. Get it – it will explain to you the sales letter formula, and how to create a sales letter for your own products.
Biana Babinsky
Biana Babinsky teaches online business owners how to market their business online, gain more clients online and make more money. Join her online business learning community at https://www.MarketingSalad.com to receive online marketing lessons, masterminding and support directly from Biana