Marketing Your Coaching Business With Your Blog
My blog is an excellent marketing tool for me, and it brings leads and clients to my business.
Sometime ago, my recommendation to clients was to have a web site, that has information about a business (services, products, newsletter, articles, etc), and a blog, used to communicate with potential clients. However, now some blogging software (WordPress, for example), let’s you create web pages, as well as a blog. This really blurred the lines between web sites and blogs and let’s you create whatever you need, using that software.
My recommendation is to start blogging, and provide useful and interesting posts that your target market would want to read.
The purpose of your blog is to get people who are in your target market to read your posts and enter your sphere of influence. Traffic from search engines does not cost any money, and it is a great way to get potential customers to your blog.
Treat each one of your blog posts as a separate file to be optimized for search engines. Use a keyword research tool to find phrases that are related to the main subject of the post, and weave them into the content of the post.
My e-book, Complete Step by Step Online Marketing Course contains lessons on effective business blogging, as well as keyword research and search engine optimization.
Biana Babinsky
Learn How To Promote Your Coaching Blog and Web Site Online With the Complete Step by Step Online Marketing Course