Are you using social networking web sites to build your list? If you have been using social networking web sites for a while, but your list isn’t growing as fast as you would like it to, it is time to reassess. Take a look at your strategy for building your list with social networking and see whether you are making one of these five mistakes. Each mistake can cost you thousands of new newsletter subscribers and thousands of dollars in lost profits.

Here are the mistakes and how to correct them:

Mistake #1: Not Setting Any Goals For Your Social Networking

If you do not have any goals, how are you going to reach them?

How to correct it: Write out your goals for building your list with your social networking presence. When you put your goals in writing, you are much more likely to achieve them!

Mistake #2: Not Connecting With The Right People On Social Networking Web Sites

How to correct it: The people who you want to get on your list are people in your target market. When you are creating connections on social networking web sites, make sure to connect with people in your target market.

Mistake #3: Not Asking Your Network To Take The Next Step With You

How to correct it: Connecting with your target market is just the first step. Next, you need to persuade your connections to take the next step with you, which is getting on your list.

The best way to do that is to offer your network something at no charge – a report, an e-course, a teleseminar, and audio recording – and ask for their e-mail address in exchange.

Mistake #4: An Ineffective Squeeze Page

How to correct it: If you are asking your network to take the next step with you, but they are not taking your up on your offer, here is why. The page with your no charge offer, also called your squeeze page, is not effective.

This whole web page has one purpose and one purpose only – to convert the person who comes to it into your newsletter subscriber. Make sure that each element of that page is helping you do just that.

Mistake #5: Having Just One Offer For Converting People Into Newsletter Subscribers

How to correct it: Many business owners on social networking web sites have just one offer that converts their connections into newsletter subscribers. But one offer will not work for everyone, because not every person in your target market is interested in it.

Instead of just one offer, create a few different ones. Offer a no charge teleseminar once in while; create a few different reports of audio that you give away, etc. A few different offers will help you convert many more social networking connections into newsletter subscribers.

Get started now! Use the tips above to turn
your social networking connections into newsletter subscribers. Learn the step-by-step process during next week’s teleseminar, How To Build Your List With Social Networking

Biana Babinsky

This entry was posted on Monday, July 20th, 2009 at 6:25 pm and is filed under Social Media, Social Networking, Social Networking Sites. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.