The most successful type of marketing has three components:

– Knowing who you are marketing to. Don’t market to everyone – pick a good and well-defined target market and market specifically to it.

Many professionals think they should market to everyone, but picking a good target market and marketing to it will help you greatly. It will make your marketing easier and much more targeted, and will result in more clients.

– Once you have picked a target market, you should research it as much as you can. Truth is, the most successful marketing happens is when you find a group of people, get to know them and market a product to them that they really want.

– The last component is reaching as many people in your target market as you can. When you have a product that your target market needs, the best way to get more sales is by reaching more people in your target market.

Use techniques such as newsletter publishing, search engine optimization, article marketing and others to reach more people in your target market.

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This entry was posted on Saturday, August 4th, 2007 at 10:56 am and is filed under Internet Marketing, Internet Marketing Coaching, Market Your Expertise, Search Engines Optimization, SEM, Solopreneurs. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.