Promoting Informational Products vs Physical Products
When you are selling services or informational products online, you are selling yourself as a brand. Then it is important that your potential customers know that you are an expert, and trust your expertise.
However, it is very different when you are selling physical products. We don’t really care that the online bookstore owner is a book expert. What we DO care about is that his price is competitive, and the connection we use to pay him is secure. We don’t necessarily need to have a long relationship with him either.
When you need a service professional (dentist/doctor/accountant), you ask for recommendations, look around and at the end go to someone you could trust, someone you could have a long term business relationship with. However, when you need to buy groceries, you are not looking for recommendations for grocery store owners. You find the one closer to you, or the one that has better selection.
The same thing happens online. When someone needs a certain book, a computer or underwear, they search for these items online. And when they search, they use search engines. That is why it is important for your business to be able to come up in search engines on good keywords – many customers use search engines to do research and actually make a purchase.
Physical products are huge in the online market – wherever you look, there is an online store selling goods that need to be shipped. Many big names, as well as Mom and Pop stores are selling products online.
How do they sell them? Through many different strategies – search engine optimization, pay per click, affiliate marketing(which is becoming huge for selling physical goods), newsletters, email campaigns, etc.
Biana Babinsky
Biana Babinsky teaches online business owners how to get more clients, create passive income streams and make more money online. Get her Complete Step by Step Online Marketing Course to learn how to promote your business effectively