Questions to Ask When Evaluating Online Advertising
How can you find the best places to advertise your business? Ask these questions about the advertising venue before paying for your ad and analyze the responses:
1. What target audience reads this resource?
If the resource is a newspaper for retired business executives, and you are promoting textbooks for college aged kids, you are in the wrong place. The advertising venue should have the same target audience as your business.
2. How many people would see my ad?
Of course you will not be able to get an exact number, but a good approximation would work as well. If you can have 2,000 unique people from your target audience to see your ad, the ad is worth more then if you could only have 100.
3. Can I talk to other advertisers?
A testimonial from someone who has advertised on the site and has gotten results is very important, especially for higher end ads.
Biana Babinsky
Biana Babinsky is the online business consultant, expertand autho. She teaches coaches, consultants and other solopreneurs how to promote their businesses, create multiple streams of income and make more money online. Get her Complete Step by Step Online Marketing Course, to learn how to get more customers online.