Getting Results From Social Media Sites
I am sure that by now you have heard about social media and social media sites. Lots of people are networking on them, talking about them and using them to promote their businesses.
Because there is so much information about social media and social networking everywhere, I have been getting lots of questions about social networking from my clients, members of my mentoring program and web site visitors.
Everyone wants to know how to get results from social media web sites. And by saying results the majority of business owners mean “more clients”.
So how can you, a coach, consultant or other business professional, use social networking to get more clients for your business?
What you want to use to use social networking for is to meet and connect with your target market. Just like with any other marketing technique, you want to get your target market to know you, so that they can do business with you.
My recommendations for using social networking effectively are:
– As always, look for where your target market is and go ahead and meet it! There are tons of groups on many different networking sites, and you can start by participating in a few different groups that your target market frequents. Don’t join every single group that you see – there are thousands, if not millions of those, and you will never be able to use all of them.
Instead, find groups where your target market hangs out and networks. Increase your visibility by participating in the groups.
Everyone knows the leader, right? The best visibility comes when you are the leader of the group, so start your own group where your target can hang out and you can demonstrate your expertise!
– What’s the next step for your target market? What step should people in your target market take in order to get into your sphere of influence? They subscribe to your newsletter!
Make sure that you offer people plenty of opportunities to get on your list.
– Explore social networking sites and use the available resources. Different social networking web sites have different resources for you to use, and some are not so obvious. Some offer resources to post your upcoming events, post your articles and blog posts, etc. Use the available resources to get more visibility and exposure for your business.
I discussed many more ideas for using social networking to promote your business during the How To Create Social Networking Plan That Gets You Clients Teleseminar last month. You can get the audio recording of the How To Create Social Networking Plan That Gets You Clients Teleseminar at https://www.marketingsalad.com/social-networking.html
Biana Babinsky