Should YOU Use Article Marketing To Promote Your Business?
Many coaches have asked if they should use article marketing to promote their business online. Here are just a few reasons to use article marketing to promote yourself:
– Article Marketing Helps You Build Your List. I am sure you know that building your list and conversing with your potential clients is extremely important. I have tried dozens of list building techniques, but I keep using article marketing, because it is effective and it helped me add tons of people to my list.
– Article Marketing Helps You Promote Your Expertise. One thing that many successful experts do is writing. They write articles, books, ebooks and other products. When your potential customers read your articles, they are automatically seeing you as an expert.
– Article Marketing Helps You Tap Into Brand New Markets. When your articles are reprinted on other blogs and web sites, people who have never heard of you before will read them and get exposed to your knowledge and your expertise.
Every time your article is reprinted, you are able to tap into a brand new circle of potential clients that you would have never reached otherwise.
– Article Marketing Helps You Start A Conversation With Your Potential Customers. People buy from people they know, like and trust. How do they find out that they know, like and trust you? By having a conversation with you! Your article is the first step in that conversation. Here is how it might go:
Step 1: Your Potential Customer Reads Your Article
Step 2: Your Potential Customer Follows The Link From The Article To Your Web Site
Step 3: Your Potential Customer Subscribes To Your Newsletter
Step 4: Your Potential Customer Reads Your Newsletter, Gets To Know You Over Time
Step 5: After Learning About You, Your Potential Customer Buys A Product, Registers For Your Class, Or Becomes A Service Client
More and more online business owners are realizing how powerful article marketing can be. Every time I read articles in article directories, I see more articles from coaches, consultants, virtual assistants and other professionals posted there.