Are you using squeeze pages to grow your list? In order to grow your list faster, it is very important not to make sure that you are not making any squeeze page mistakes.

Here is one mistake that I see small business owners make very often. A small business owner wants to offer a lot of value to her newsletter subscribers. She creates one great free gift, and then she creates a squeeze page on which she gives away this gift.

After some time she doesn’t think that just one free gift is enough. So she creates another free gift and adds information about it to the original squeeze page. Then she creates another free gift and adds information about the third free gift to the same page as well. And so on, and so on.

Pretty soon, the squeeze page contains information about 3 or more free gifts, usually on completely different topics. Thing is, while you feel that you are providing more value by offering more than one gift on the same squeeze page, you are actually doing quite the opposite. You are confusing the person who comes to that squeeze page, because the more options you are offering, the more confusing the offer is.

For example, let’s say you are a weight loss coach, and you created a great free product, “How To Lose Weight During The Holidays” and you are offering this gift on your squeeze page. Now you start thinking: “I should add another gift to the page”. So you create an audio recording, “How To Lose 5 Pounds In 60 Days”. Then you think, “I should add another gift”, and you add another free report, “How To Cook Foods That Help You Lose Weight”.

So now you have three different gifts on the same page:

– “How To Lose Weight During The Holidays”

– “How To Lose 5 Pounds In 60 Days”

– “How To Cook Foods That Help You Lose Weight”

and you think, since you are offering three free gifts on that page, many more people will register for your newsletter.

Actually, exactly the opposite is true. Your gifts serve people in your target market, but they serve different segments of your target market.

There might be people interested in cooking foods that help you lose weight, what you are discussing in report #3, might not be interested in report #1, losing weight during the holidays. Now they are confused, as they don’t need the first two reports, they only need the third one.

A much better thing to do would be to create a separate squeeze page for each product and to promote them separately. That way people interested in losing weight during the holidays will be directed to the page that provides information about that, people who are interested in cooking foods that help you lose weight will be directed to the page that provides information about that, etc.

Use the FREE Squeeze Page Tutorial to learn how to create your own squeeze pages.

This entry was posted on Thursday, February 3rd, 2011 at 10:02 am and is filed under Squeeze Pages. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.