The concept of target market is the same for any business, whether the business is selling products or services. Your target market are people who want, need and can afford your services. Finding a good target market is the first thing I recommend that my clients do, because until you know exactly who your target market is, you can’t start promoting your service effectively.

Also, a service business does not have to stay a service business forever. Many service business owners create passive income streams by creating various products (software products, group programs, reports, e-books, audio products, etc) that they can sell on their web site, in addition to selling services. Creating products helps service business owners earn more money without having to constantly sell their one-on-one services.

Biana Babinsky

This entry was posted on Wednesday, December 6th, 2006 at 12:50 pm and is filed under Internet Marketing, Internet Marketing Coaching, Solopreneurs, Target Market. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.