Almost every time I talk to clients about defining a target market, they stall, and they stall for some time. Many business owners want to delay defining their target market for as long as possible. This is because defining a target market means committing to working with a smaller group of people. Business owners are afraid to commit to working with a smaller group of people, because they are afraid they will miss out on all the clients they will not be able to work with anymore….

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Biana Babinsky

This entry was posted on Tuesday, August 14th, 2007 at 11:56 am and is filed under Internet Marketing, Internet Marketing Coaching, Market Your Expertise, Marketing Funnel, Solopreneurs, Target Market. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.