Three List Building Mistakes That Service Professionals Make
I have taught many service professionals, such as coaches, consultants and virtual assistants, about how to build their lists. And in the process, I have noticed many of them making the same mistakes. These mistakes are preventing them from building a large list of people in their target market.
When you have a list of people in your target market, everything changes. It becomes easy for you to promote your expertise and get clients. It becomes easy for you to create programs that people in your target market are interested in. It becomes easy for you to stand out among the crowd and attract more clients as a result!
Here are three mistakes that service professionals make when building their lists and how to fix them:
Mistake #1: Inviting EVERYONE To Your List
Here is a mistake that I see many coaches, consultants and other service professionals make. They invite everyone to their lists – everyone they meet at networking events, on social networking web sites, etc.
As a result, their list consists of everyone, instead of people in their target market. As a result, their lists are very unresponsive. Since the people on their lists are not in their target markets, they are not interested in their products and services.
How to fix this: Use effective marketing strategies to strategically invite people in your target market to your list.
Mistake #2: Creating An Ineffective Free Gift
I have seen many professionals create what THEY thought was a good free gift. They spent many hours on creating the gift, and then they spent even more time on promoting this gift. However, while they invested a lot of time into this free gift, people in their target market weren’t signing up for this. Why was that?
The reason for this was that people in their target market weren’t interested in their free gift. So here is what to do so that this doesn’t happen to your free gift:
How to fix this: Create a free gift that people in your target market are interested in. Before you actually create this free gift do your research to find out what people in your target market are interested in learning about.
Mistake #3: Building Your List Once A Month
Some service professionals only build their lists once in a while. Thing is, list building is not a one-time event. Rather, it is a continuous process.
When you build your list every day, you create more awareness for your business, build your list much faster and get more clients.
How to fix this: Build your list every day!
To learn how to build a large list of people in your target market, join me for the Build Your List Teleseminar Series, during which you will learn how to build a list of people in your target market!