Three Social Networking Mistakes Business Owners Are Making
Have you been using social networking web sites, such as Facebook and Twitter without getting any results? Many women business owners spend a lot of time on social networking web sites, but don’t have anything to show for it. They don’t receive any referrals, any clients, or any newsletter subscribers on social networking web sites.
After a while they become frustrated. They have heard that social networking is a very successful technique for marketing their business. But no matter what they do on social networking web sites, they are just not able to get results.
The reason these women business owners are not getting results on social networking web sites are the social networking mistakes that they are making. The good news is that once you know what those mistakes are, they are easy to correct.
Here are the top three mistakes women business owners make on social networking web sites and how to fix them:
1. Not Connecting With The Right People On Social Networking Web Sites. If you want to get results on social networking web sites such as Facebook and Twitter, then you must use them to connect with people who are in your target market.
You are using social networking web sites because you want to attract more clients and more newsletter subscribers on social networking web sites. To achieve these goals you must start by connecting with people in your target market. If you use Facebook and Twitter and just randomly connect with people there without thinking about it, you will still have fun, but you won’t be able to get clients and newsletter subscribers there.
To correct this mistake, use social networking web sites to connect with people in your target market.
2. Not Inviting Your Social Networking Connections To Subscribe To Your Newsletter. I have seen this happen again and again. Women business owners connect with people in their target market on social networking web sites and share useful content, tips and information. They didn’t do anything else, though, and their connections aren’t able to benefit even more by attending the business owners’ teleseminars or signing up for their services.
Just sharing information is not enough. You also need to ask your connections to join your list, so that you can continue building relationships with them and let them know about your products and services.
3. Not Having A Social Networking System. If you want to be very successful with social networking, then you must have a system for using social networking to connect with people in your target market, invite them to join your list and build a relationship with them. Discover how to create your Social Networking System during the Ultimate Social Networking Teleseminar Series, register for the Teleseminar Series at https://www.UltimateSocialNetworking.com
December 8th, 2010 at 1:00 pm
Excellent tips, Biana. Having a complete web strategy is not just an option, but imperative, to being successful as an online business.
December 11th, 2010 at 10:01 am
Hi Biana, I agree 100%. There are in my view only one big problem and is what you’ve said “to achieve these goals you must start by connecting with people in your target market.”
Depending on what you are doing, selling or service, this is the most difficult one.
I am most of the time struggle with this one.
Wishing you enough!
December 23rd, 2010 at 12:22 pm
Hi Biana,
Yes, you need to have some kind of strategy and target market.
Let’s not forget that all of us know many people. So anyone who knows about you, what you sell whether a product or service can TELL someone in your target market about you or your product too.
Thanks for sharing this and making more people think about what they are actually doing!
Merry Christmas,
Wendy Ager
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