Three Tips For A Better Landing Page
One of the most important concepts in online marketing is a landing page. A landing page is a page where your visitor lands to do something. It could be a page where your web site visitor lands following a link from your PPC ad. It could be a page where your web site visitor lands to purchase your ebook. In short, it is a page, where your web site visitor comes to take action.
The best rule to remember about a landing page is one action – one page. What is an action? An action is the action you want your web site visitor to take on the landing page. The action can be subscribing to your newsletter, buying an e-book or registesting for a telseminar.
The most successful landing pages don’t try to be all things to all people. Rather, they concentrate on getting a user to take one action and one action only. When someone lands on a landing page like that, they only have two options – take action or leave.
So, what about your landing pages? If your landing pages are not producing results, it is time to take action!
– Review your landing page. Are you only asking your web site visitors to take one action per page? If you are asking them to take more than one action, make a change to ask them take just one action.
When I helped a client change her landing page for a teleseminar to only have one available action to take, she was able to double her sign-ups!
– Review your web copy. The sales copy on your landing page is very important as well. Does it convince your web site visitor to take action? If not, you need to improve your sales copy to make it convince your visitor to take action.
– Review your marketing. How do you promote your landing page? Do your promotions help you qualify your visitors, so that the ones who do come to your landing page are already targeted customers?
Biana Babinsky