If you are using social networking, chances are, you have an account at Facebook. Facebook has thousands of applications you can use and you might be wondering which ones to use to promote your business. A few weeks ago I wrote a blog post on Why You Should Not Use Too Many Applications On Your Facebook Profile.

Since then a few business owners have asked me what I actually use and recommend to others to use on Facebook. Here are my recommendations:

– My Box Application. This is a great application that lets you display HTML code on your Facebook Profile. Use it to display your newsletter sign-up and promote your free gift and your newsletter on your Facebook page.

But you are not limited to just promoting your free gift and newsletter – you can use to promote anything you’d like. And, since the box will display HTML, you will be able to use colors, bigger fonts, etc on your page. Just don’t overdo it – a bit of color will bring attention to the information. Too much color and too many things will only confuse people.

– Notes. These are fabulous for sharing ideas and articles and promote your expertise. The best part about the notes is that they are viral. When you post a note information about it gets into your feed that your friends can see.

Your friends can comment on your note, and once they do the information about the comment will be in their feeds, and their feeds will now virally promote your note.

Another great use of notes is to use them to import your blog posts. That way each one of your blog posts will be posted as a note and will be listed in your feed, giving your posts lots of exposure. Your friends will also be able to comment on your posts right there on Facebook if you use Notes to import them.

– Events. Do you offer events, such as teleseminars, webinars and others? Then use Events to let your friends know about them. Just go to Events, create a new event and follow directions to post it and invite others to it.

You can also send updates to people who invited to your events to remind them where they need to register, how they can attend, etc. Don’t send too many reminders, but do remind them once or twice to make sure that everyone who wants to come remembers to register.

I love using this option on Facebook to promote my upcoming teleseminars. I have used it to promote both free and for-fee teleseminars and have always gotten good results.

Just like with everything in marketing, remember to work with your target market and make everything you do relevant to your target market.

Want more social networking tips? Join me for the Social Networking Teleseminar Series

Biana Babinsky

This entry was posted on Tuesday, September 16th, 2008 at 10:47 am and is filed under Social Media, Social Networking, Social Networking Sites, Solopreneurs, Target Market. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.