Top Three Mistakes You Are Making On Twitter
I have been hearing from a lot of service professionals who have been telling me that they are not getting the results they are looking for on Twitter. If you have been on Twitter for a while, but are not able to get clients there, chances are you are making one or more of these mistakes that I am discussing in this article. The good news is that you can fix these mistakes and then you will be able to start getting results on Twitter.
Here are the top three mistakes you are making on Twitter and how to fix them:
Mistake #1: Not Connecting With People In Your Target Market
If you are using Twitter because you need more clients, then the people you are connecting with on Twitter must be in your target market. If you are not connecting with your potential clients on Twitter, then you will not be able to get clients there. It is as simple as that.
How to correct this mistake: Review how you are finding new connections on Twitter. Make sure that when you are connecting with people, you are not connecting with everyone, but rather you are connecting with people who are in your target market.
Mistake #2: Lack Of Consistency
If you only participate in social networking once every month, then you are doing yourself a huge disservice. Your connections won’t remember you from month to month, so every time you participate, you will have to reestablish your connection and start building relationships from scratch.
How to correct this mistake: Be consistent and participate on a regular basis. To save time, automate the posting of some of your tweets.
Mistake #3: Not Sharing Your Expertise
Your potential clients want to work with experts. The best way to convince them that you are an expert is to demonstrate your expertise. If you are not sharing your expertise on Twitter, you are not taking advantage of one of the easiest way to attract clients to your business.
How to correct this mistake: Share at least one tip with your followers every day.
Learn how to use Twitter to get clients and build your list during the How To Get Clients and Build Your List On Twitter Teleseminar, https://www.marketingsalad.com/tt.html
March 30th, 2010 at 6:57 pm
I have read Twitter tips that suggest to businesses to immediately send a private message to someone who follows you back. On the occasions that I do decide to follow a business and receive a PM with a link, most of the time I will unfollow immediately, because I feel like I’m being spammed. I will also delete overtweeters. Finding a good balance, and offering tips, as suggested, is excellent. Balance, balance, balance.
March 31st, 2010 at 12:29 pm
I went for a long time not using a DM but I do click on links when people send them to me if I find them interesting.
I have since used a DM thanking for the follow and only have a link to become a Facebook Friend.
All in all I don’t think it hurts and if someone un-follows me I feel we must not be a fit?
Thanks for a great article.
April 2nd, 2010 at 2:01 pm
Lizzy, you are so right. When you find a balance that is right for YOU, you will have more fun on Twitter and you will be able to get results for your business as well.
April 2nd, 2010 at 2:04 pm
Pamela, I am glad you enjoyed the article!
I think if someone unfollows you, that means that they are not into what you have to say. Which is fine, because you only want the people who are interested in what you have to say to follow you.
April 2nd, 2010 at 2:44 pm
The basics you’ve laid out are absolutely the essentials, Biana. Find the right people, consistently communicate and share information that’s useful. Of course, after the theme, there are always the variations. :-)
The thing about Twitter (and social networking, in general) is that it opens the opportunity for people with various preferences to be at cross-purposes. When I follow someone, it may be for the convenience and interest in getting their info in my Twitter stream, or it may also be for building a relationship. If it’s the former, I might feel bombarded by DMs, especially auto-DMs trying to sell me something. If it’s the latter, I’m likely to be pleased by the attempt to bond…but still frustrated if it’s done in a disingenuous way.
Thus, I think the unwritten mistake #4 is to throw yourself at people, privately, and especially with automated DMs, and most particularly with automated DMs designed to sell someone on your product or service.
DMing for a reason, giving genuine thanks or comments regarding a specific thing is lovely, personal and personable. Saying the same thing to everyone is like having that flight attendant from SNL repeatedly saying “buh-bye”…on my behalf. :-)