Two Things That Your Web Site MUST Do
There are two things that your web site must do:
1. It needs to attract your target market. In order to do this, you will need to optimize your web site for search engines, use article marketing to get people to come to your web site, etc.
Read more on how to get web site traffic in the Online Marketing Techniques To Increase Website Traffic article.
2. Your web site needs to SELL your products and services. In order to be successful at selling, your web site will need to be very user-friendly, so that people stay and read it for a while.
It needs to have good marketing copy that sells, so that your web site visitors would purchase from you.
It also needs to turn your web site visitors into leads by giving them a no charge gift and asking them to subscribe to your newsletter.
Make sure that your web site does both, it brings traffic AND it converts traffic into customers.
If your web site does just gets people to your web site, you will have lots of traffic, but no one will be buying.
If your web site can sell, but can’t get traffic, you will have no one to sell to.
Read more about creating an effective web site:
– What Makes A Web Site Effective?
– Does Your Web Site Do ALL This?
– Your Web Site Is Losing You Clients
Discover how to get more web site traffic and promote your web site online in this FREE Tutorial, How To Market Your Coaching Business.