Let’s say someone is looking for a Marketing E-book, using search engines. What will this person type in? Sometines e-book, sometimes ebook, sometimes e book. Sometimes a plural form of one of those three.

Which spelling should YOU use on your web page? Which one(s) will bring you the most traffic?

There is a lot of discussion around using correct spelling versus alternative spelling, especially when the alternative spelling brings in traffic. My suggestion would be to first research these alternative spellings with a keyword tool, such as WordTracker, to see how much traffic you can get on those different spellings.
If there are indeed many people searching for misspellings, and you want to capture them, you have a few alternative ways to do that:

– Use them right there in your web site copy. Many people don’t like it, as this makes their web copy unprofessional.

– Create another section on your web site (or a whole new web site), that will have the misspellings, and than funnel the traffic to your clip art. This may be a good alternative if you don’t want to change the copy on your main web site.
You should also get my Step by Step Search Engine Optimization Special Report, that discusses how to drive more traffic from search engines to your web site.
Biana Babinsky

Biana is the online business consultant, expert and author who teaches online business owners how drive more traffic from search engines to their web sites. Learn How to Get More Traffic to Your Web Site from Search Engines, get the Step by Step Search Engine Optimization Special Report

This entry was posted on Tuesday, July 4th, 2006 at 7:45 pm and is filed under Internet Marketing, Internet Marketing Coaching, Search Engines, SEO. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.