What If Services Clients Can’t Afford Your Rates?
This is a question that comes up often with my clients.
Many coaches I know want to help many people that need their help, but can’t afford their one-on-one coaching rates. At the same time, coaches still need to make enough money to pay their mortgage and afford other things that their families need.
So how can you marry the two and come up with a win-win solution for everyone? You should do that by offering products and programs in different price ranges.
There are many people who need help, but can’t afford your services. There are thousands of them out there. If you only work with them one-on-one, you can’t help too many of them and you will not have as much time to work with your regular rate clients, the clients whose fees are helping you pay your mortgage.
Instead of doing that, create programs and products in different price ranges. Here is how:
– Create group coaching calls for people who can’t afford your one-on-one services. More people will be able to afford these and they will still get the benefit of being coached by you.
– Create a membership web site for your customers. I love this, and this is how many of my clients have chosen to work with me. They are members of my members-only web site, https://www.MarketingSalad.com where they have access to my coaching, teleseminars and expertise at a price much lower than my one-on-one coaching.
– Create and teach teleseminars. This is another great way to help more people in a shorter amount of time.
– Write an ebook or create other products, again more lower priced products to help more people.
Your products and teleseminars will enable you to help thousands of people, while still being able to generate revenue.
You can learn how to create products in my Complete Step By Step Information Products Guide available at https://www.avocadoconsulting.com/rlinks/zinfo
Biana Babinsky