Have you ever seen how a house is built? Before anything else, the foundation is put in place. While the foundation is not visible, a house without one will not be around for long.

This is why it surprises me when online business owners don’t create a foundation for their online business. They put together a few web pages with some offers, then wonder why noone is buying.

What they are forgetting is the foundation, or infrastructure for their business. Without the infrastructure, noone comes to your web site, and as a result, noone is buying, and you
are not making any more.

Here are some of the things that should be included in your online business infrastructure:

– Professional web presence

– Means to process payment for products and services

– Means to deliver a product to a client automatically,
without you being involved

For a complete list of things that are included in your web site infrastructure, as well as ideas on putting them together for YOUR business, join me at MarketingSalad.com. All this information is available in the current online marketing lesson for members.

Join at https://www.MarketingSalad.com

This entry was posted on Sunday, March 5th, 2006 at 6:20 pm and is filed under Internet Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.