What Makes A Web Site Effective?
As the online business coach, I have evaluated hundreds and hundreds of service professionals’ web sites. Many clients have come to me asking why their web sites are not selling their services, and usually the reason was that their web sites were not effective at selling professional services.
When you are selling a service that costs hundreds or thousands of dollars, but your web site looks like it was designed by your 14 year old nephew, there is a huge disconnect. Your web site visitors will perceive the disconnect and go on to your competitor’s web site.
When your potential customers find your web site online, your web site is all they have to form an opinion about you and your business. Make sure that your web site projects a professional image that you want your customers to see.
My top five tips for having a professional web site are:
– Professional Web Design. This cannot be overemphasized. You have at most just a few seconds to make a positive impression on potential customers.
If they like your web site, they will stick around and learn more about your products or services. Otherwise, they will simply move on to the next site.
– Your Own Domain Name. Your own business domain makes your business web site address memorable and brandable.
– Professional Web Hosting. Free hosting usually comes with advertising plastered all over your web site, which is exactly what you do NOT want on your professional web site.
– Offer A Free Gift In Exchange For Newsletter Subscription. When you offer an expensive service on your web site, many people will not buy from you the first time they see your web site. Research shows that people need to hear about you seven times(!) on average before making a decision about buying from you.
Therefore, you need to keep in touch with your web site visitors long after they have visited your web site in order to convince them to buy your services.
The best way to get their email addresses is by asking them to subscribe to your newsletter in exchange for a gift on a topic that is of interest to them.
– Create Compelling Web Copy. Does your web site copy sell? If your web site copy does not sell effectively, your potential clients are going to leave your web site without buying and without subscribing to your newsletter.
Learn how to write effective web copy – this still will help you over and over again.
For more information on creating an effective web site get the FREE Report “Top Strategies To Get Clients Online” at https://www.avocadoconsulting.com/free_report.html
Biana Babinsky
Biana Babinsky