What Works In Marketing?
Every once in a while someone asks me a HUGE marketing question. A HUGE question usually means that if I were to answer in detail, my answer could be made into a book. In fact, I have written a book on this exact subject.
The question this time is What Works In Marketing?
Here is my VERY short answer:
As I promote my business almost completely online, almost all of my clients come to me through my online marking efforts.
I have been marketing online for over 10 years, and the steps to creating a successful online business are:
– Defining your target audience
– Creating an effective message that resonates with your audience
– Taking this message far and wide to your target audience online
The techniques that have been most successful for me are:
– Newsletter publishing – keeping in touch with my current and potential customers is a big portion of my marketing plan.
– Article marketing – my articles have been posted on hundreds of web sites, bringing me traffic and clients.
– Search engine optimization has brought massive amounts of traffic to my web site.
– Business blogging – helps with search engine optimization.
– Free teleseminars have exposed my work to hundreds of people at a time, bringing me more exposure and clients.
For more information on getting clients for your business online, get my Complete Step By Step Online Marketing Course.
Biana Babinsky