When Should You Offer Free Teleseminars?
One of the most popular questions that coaches ask is:
When to offer free teleseminars and when to offer a teleseminar and charge for it?
It seems that many business owners are confused about when to offer free teleseminars and when to offer paid ones. As a result, I see many business owners not achieving the results they are looking for with their teleseminars.
So how do you determine when to charge and when to offer a free teleseminar? The answer to this question depends on your goals for the teleseminar. I recommend to my clients to look into where in their marketing funnel the teleseminar fits.
If your goal is to use the teleseminar to get more newsletter subscribers or to promote a larger program/product, you will do better if you don’t charge for it.
On the other hand, if your teleseminars are your products, you want to charge for them. Decide on the purpose and then decide on the price.
Offer Them Together!
Create two teleseminars: one 1-hour introductory teleseminar and one much more in-depth teleseminar series. Offer the first one free, and use it to promote your second teleseminar series. The combination of the two of them will help you promote your larger program, increase your revenues and build your list!