When Should You Stop Marketing?
A few years ago a client of mine asked me when he will be able to stop marketing. “Well”, he said, “I am marketing to get more clients. Once I have enough clients I can stop marketing, right?”
I said: “Imagine that two of your clients decide to stop working with you. You will immediately need two new clients, but you will not be able to get them immediately because you are not marketing.”
After talking about this for a bit, we came to a conclusion that he will never be able to stop marketing.
Has anyone ever stopped marketing? Only if they closed their business.
Think about commercials you see on TV every day. The commercials that we see on TV are commercials for huge companies whose names everyone knows – Pepsi, Ford, etc. Everyone knows what their name is and what they do. But that does not stop them from using commercials to promote their brand and promote their new products.
So when should you stop marketing? The answer is never.
If you do not have enough clients in your business, you need to continue marketing. But even if you have enough clients (and have more clients on your waiting list), you should still continue to market your business. Here is why:
– It takes time to convert a lead into a client. Imagine you need new clients all of a sudden, but you have no one in your pipeline. If you haven’t marketed in a long time, you will not have any leads or prospects to convert into clients, and, therefore, you will have to get started by marketing for leads and prospects.
If you always market your pipeline is always full and you always have plenty of prospects to turn into clients.
– You reach new potential clients every time you market. That’s true! Every time I market, whether I am doing search engine optimization, speak in front of a group or teach a class, I get in front of people who didn’t know about me before, but are now exposed to my expertise.
Every time you market you reach new potential clients who have the potential to turn into real clients – how cool is that?
– You get more product sales. Even if you do not need one-on-one clients, marketing is going to help you get more product sales and use your multiple streams of income to increase your bottom line.
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Biana Babinsky
Biana Babinsky is the online business coach who teaches her clients how to get more web site traffic and clients online. Join her online business mentoring program to discover how to use the Internet to get over 98% of your clients! Join now at https://www.MarketingSalad.com