Why Social Networking Isn’t Working For You
Lately, I have been hearing from many coaches and other business owners, telling me that social networking just isn’t working for them.
Here is a typical email I have been receiving:
“Biana, social networking just isn’t working for me. I have been spending an hour or two on Twitter and Facebook almost every day. I have many friends on Facebook and followers on Twitter; many of them are in my target market. But I have nothing to show for all these efforts. I haven’t gotten a single client from all these social networking web sites. Maybe social networking doesn’t work for life coaches? What other marketing strategies would you recommend for life coaches?”
If you are ready to throw in the towel and stop using social networking because it just isn’t working for you, listen up! Social media is a perfect technique for generating leads for any industry, and it can work great for coaches and other service professionals. I have observed thousands of coaches and service professionals networking using social networking web sites, and I have found that the ones who tell me that social networking isn’t working for them usually have incomplete social networking strategies.
Here are the two missing pieces in their social networking strategies:
Understanding Which Offers Will Get The Best Results On Social Networking Web Sites
Every day I see coaches on social networking sites trying to get service clients. They offer their services, and usually get no takers.
The reason for this is that people who you meet on social networks don’t know you well (yet!). So if you just met someone and start offering them your most expensive offering, your services, they will not be interested because they don’t know you yet.
Offer something smaller. Your no charge gift or a no charge teleseminar that offers value and gets people on your list. That way you will be able to build relationships with them and offer your services to them after they have gotten to know you. Doing this will get you many more service clients than just promoting your services on social networking web sites.
Not Directing Your Social Networking Traffic Correctly
The traffic that you receive from social networking web sites is very valuable. This is because the people coming from social networking web sites to your web site already met you and they are checking out your web site to learn more about you. These are warm leads and you should do as much as you can to help them take the next step with you and subscribe to your newsletter.
I see many professionals directing their social networking traffic incorrectly. They send this traffic to pages on their web sites that contain many different links and options. As a result, the people who come to their web sites from social networking get confused and leave without taking any action. And I get the e-mails like the one I cited above from professionals who receive traffic from their social networking efforts, but are not able to do anything with that traffic.
The solution here is to direct your social networking traffic to a squeeze page. Your squeeze page has one goal – to convert your traffic into newsletter subscribers. When you do this, you will get many more newsletter subscribers and clients from your social networking efforts.
Get started now – review your social networking strategy and adjust it as we have discussed above. Learn more about creating and using squeeze pages to get results from social networking get the How To Create Effective Squeeze Pages Study Guide. The Guide shows you the step-by-step strategies to get more newsletter subscribers from social networking web sites. Learn more about it at https://www.marketingsalad.com/sq.html
Biana Babinsky