Why You Should NOT Use Squeeze Pages
Here is why you should not use squeeze pages – you should not use squeeze pages if you don’t want to build a large list of people in your target market who want to hear from you. It is as simple as that. If you don’t want to build your list, then you don’t need squeeze pages.
On the other hand, if you do want to build a list of people in your target market, then you must use squeeze pages. Squeeze pages are extremely effective, because they only give your web site visitors one option – to subscribe to your newsletter!
Here is how to use squeeze pages to build your list:
1. Create an effective FREE gift.
It starts with creating a free gift that people in your target market WANT. Find a good topic that people in your target market want to learn more about and create a free gift on that topic.
Your gift can be a special report, an ebook, an audio recording or an ecourse. The most important attribute of your free gift is its topic. If the topic of the gift is of interest to people in your target market, more of them will sign up to get the gift and subscribe to your newsletter.
2. Create an effective squeeze page to give away your free gift.
You must use squeeze pages in order to convert more of your web site visitors into newsletter subscribers. Squeeze pages are much more effective at helping you get more newsletter subscribers, because the way squeeze pages are created. They are created to share the value of your free gift and help you get more newsletter subscribers.
You can learn how to create squeeze pages with the FREE Squeeze Page Tutorial.
3. Drive traffic to your squeeze page.
In order to get subscribers, you must get traffic to your squeeze page! Use article marketing, social networking web sites, such as Facebook and Twitter, blogging and others to get more traffic to your squeeze page. The more traffic you invite to your squeeze page, the more newsletter subscribers you will get!
March 16th, 2011 at 1:53 pm
You scared me there for a minute. I am in the process of redoing my website and the squeeze page is number one. All my other pages have links to every other page on my site, but my squeeze page doesn’t.
Insightful post. Thanks
TAM
March 16th, 2011 at 7:14 pm
Biana, another great article! Also I would add – be consistent. All of what you’ve carefully outlined still won’t produce a huge list if your efforts are sporadic. Thanks for your insights.