You Found Your Calling – Now What?
You found your calling, you love what you do, you love helping people, there is just one problem – you can’t get clients. So what should yo do now?
Many women service professionals have told me that they always thought that once they found out exactly what they are passionate about and they found out who they want to help – everything else should be easy.
If you have found your calling, but the clients are just not coming, then you must build your list! Having a successful business starts with building your list. A list of people who know you, like you, trust you and want to hear from you! When you have a list of your potential clients who want to hear from you, everything changes. Every time you send an e-mail to you list, you are able to get more clients and more sales. It is as simple as that!
If you have tried building your list in the past, but could not get more than 10 people to join your list, here is a simple three-step plan to help you get more people on your list so that you can do what you love:
Define WHO You Want To Join Your List
Inviting everyone to join your list is not going to help. Your calling is to help a specific group of people, and you want to invite these people to join your list.
If you haven’t identified the group of people you want to work with, now is the time to do that. Find the group of people who want, need and can afford your services. It would be even better if you can find online groups, where you can reach your target market. This way you will be able to connect with your target market and invite them to join your list.
Offer Something Irresistible
Now that you found your group of people, the group of people that you want to help, you need to invite them to join your list. The best way to do that is by offering them an irresistible gift. Just inviting people to join your list is not effective. When you invite people to get a gift, the gift that they really want, they are much more likely to get on your newsletter list.
How can you make the gift irresistible? An irresistible gift is something that they REALLY want. It is something that helps them solve a problem they are having.
I have seen service professionals doubling or tripling the number of people who subscribe to their newsletter (without getting any additional traffic!) when they simply started offering an irresistible gift to their new subscribers.
Build Your List
Now give away your irresistible gift! The more people you give away the gift to, the more people will join your list, it is that simple!
There are many places where you should promote your irresistible gift. Start with social networking web sites, such as Facebook and Twitter. Your blog is another great place to promote your gift. Another great way to promote your free gift is writing articles and submitting them to article directories.
It is all about consistently – when you invite people to get your free gift on a consistent basis, you will get more people on your list. So get started by scheduling some actions to give away your free gift every single day, and you will start seeing more newsletter subscribers in no time!