Social Networking Mistakes You Making Now

Are you using social networking web sites to promote your business? Are you getting results? If you are using social networking web sites to promote your business, but are not getting the results that you want, chances are you are making social networking mistakes that prevent you from growing your business.

Take a look at your social networking strategy (if you are saying: “what strategy?”, than that’s your first mistake :) for growing your business with social networking and see whether you are making one of these five mistakes. Each mistake can cost you thousands of dollars in lost profits:

Mistake #5: No Clear Purpose For Social Networking

I have heard from many people that they just want to check out Twitter or see how Facebook works. And that is perfectly fine in the beginning – you take a look at what is available and see whether you like it.

Then they start hanging out there on a regular basis, meet lots of people, but in their mind they never change the purpose for using social networking web sites. In their minds, they are still hanging out there and checking it out.

So if in your mind you are still checking it out, that’s what you are doing. Become clear on what you are looking for when you are using social networking web sites. Are you looking to get more business? Become better known? Researching a new opportunity?

By becoming clear on what you want to achieve, you are taking the first step on getting there!

Mistake #4: Too Much Noise, Not Enough Information

A coach I know got started on social networking web sites by logging in a few times a week and sharing a link to request a free coaching session with her. That’s all she did, and, not surprisingly, she didn’t get any results.

If all you are doing is linking to your service page and telling people to register for your services, chances are you are not getting much luck either. Re-think your strategy and start sharing information before you ask people to register for your services.

Mistake #3: Never Promoting Anything At All

I am sure that you know that too much promotion and not enough anything else does not work on social networking web sites. What many of clients are also very surprised to hear is that never promoting anything does not work either.

If you never tell your connections about what you do, and what you have to offer, how are they ever going to find out about your latest teleseminar or upcoming book?

Make sure to sprinkle information about what you do from time to time. That way your connections will be able to check out what you do and learn more about your products and services.

Mistake #2: Not Interacting With Others

I see so many people doing that – they share a lot of useful information, they share information about their upcoming calls, but they never interact with others. They speak “at” their people, not “with” them.

Start a conversation! Respond to others on Twitter, start a conversation and respond to people who respond to you, etc. When you are engaged in a conversation, your connections get to know you better. And when they get to know you better, like you and trust you, they are much more likely to do business with you.

Mistake #1: Not Having A System

If you want to be very successful with social networking, then you must have a system for using social networking to bring people into your sphere of influence, convert them into leads and then convert them into clients.

Without this system you will not be able to get clients on social networking web sites.

Want to learn how to stop making these mistakes and start getting clients with social networking web sites? Then join me for the Ultimate Social Networking Training

Biana Babinsky

What To Do When Twitter Is Down?

If you have been paying any attention, you heard that Twitter was hit by a denial-of-service attack, and people I know have been experiencing Twitter withdrawal.

So what do you do if you suddenly have all this extra time on your hands? Here are a few things you can do:

1. Write A New Blog Post. If you want to succeed with social networking, then you must blog. Your blog is the place that you can use to share tips, connect with your social networking connections on a deeper level and promote your expertise.

You should blog on a regular basis, so that you can share your blog posts on a regular basis.

2. Facebook. There are tons of things to do on Facebook – learn how to use an application you always wanted to use, update your group page, start your Fan Page or join my page

3. Re-write One Sales Page or Squeeze Page. You can always improve you on a sales page or squeeze page. Pick a page you haven’t updated in a while, and re-read it. Now make changes to make the page more compelling.

4. Write An Article. Write an article of interest to your target market and submit it to article directories to get more web site traffic!

5. Optimize Your Web Site For Search Engines. Find good keywords that your potential customers use to find your services and then use those keywords to optimize your web site.

Please comment and tell us what you did when Twitter was down!

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Posted on August 6th, 2009

How To Simplify Your Social Networking

Many of my clients have been talking to me about their social networking overwhelm. Every day they hear about different social networks; they are not sure how social bookmarking is different from regular bookmarking; they want to add more functionality to their blogs to make them more “social” and then they still have to find time to work with their clients.

If you are completely overwhelmed with all the information you hear about social networking and everything you have to do to participate in social networking, step back, take a deep breath and follow this plan to get out of social networking overwhelm and get social networking to work for you:

Make A Conscious Decision To Make Changes To Your Social Networking Process

Nothing will happen until you decide to get out of the overwhelm and create a new system that will be easy to follow and that will bring you better results.

Commit to making small changes and you will see how much less overwhelming social networking will become for you.

Create Your Social Networking Shortlist

You must be visible and active on social networks to get clients. But if you are a member of 10 or 15 social networking web sites, you simply do not have the time to be visible and active on all of them. As a result, you will not get clients on any of them.

Instead of trying to be active on 10-15 social networks, pick 2 or 3 and spend time there. Become visible, become active and become helpful – you will get many clients that way.

Don’t Feel Guilty When You Can’t Get To Your Social Networks

There will be days when you are just too busy with clients and will not be able to get to your social networks. Don’t beat yourself up for that. Instead, schedule your social networking activities for the next few days.

Automate As Much As You Can

There are quite a few things that you can automate in social networking. For example, you can have your blog posts posted automatically to your Facebook and Twitter accounts.

You can pre-schedule your Twitter updates. You can have your Twitter updates posted automatically to your Facebook account, and more.

You should still add a personal touch by personally participating in social networking, but automating certain aspects of social networking, such as posting blog posts, will simplify and enhance your social networking at the same time.

Create A Social Networking System

Having a system will tell you exactly what to do and when to do it on social networking web sites. It will tell you whom you want to connect with, what you want to share and how you want to do that. Knowing that will completely simplify your social networking and help you get more results at the same time.

If you are feeling overwhelmed with social networking, you are not getting the results you could be getting. Instead of continuing this way, step back and use the ideas above to simplify your social networking. Click Here To Join Me For A FREE Call On How To Simplify Your Social Networking and Get More Clients

Biana Babinsky

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Posted on August 3rd, 2009

The Best Way To Get Clients With Social Networking

Here are two e-mails that I have received recently from coaches about effective social networking:

#1:

“Biana, for the last six months I have been telling people I meet on social networking web sites about my coaching services. No one has ever asked me a question about my services, and I haven’t gotten a single client from social networking web sites. What should I do?”

#2:

“Biana, I have started using Twitter, but have been shy about promoting myself yet. I have been chatting with people and slowly building up my list of followers. I feel that now I should start letting people know about my coaching services – what is the best way to do that?”

As you can see from these e-mails, neither approach is working. Just telling people you meet on social networking web sites about your services does not work. They don’t know you well enough yet to buy your services.

Not telling people about your products and services isn’t going to work either. If they don’t know anything about what you are offering, how will they be able to buy from you?

What is the best way for these coaches to promote their services on social networking web sites? It might be surprising to hear, but the most effective way to sell your products and services online is not selling at all.

Building the groundwork by generating leads for your business is the most effective way to sell your products and services. Your leads are people who are in your target market; people who want, need and can afford what you have to offer. Your goal is to get these leads on your list by offering them something valuable. Once you have them on your list, you can spend time on building a relationship with them and sharing information about your products and services with them.

When you bring leads into your business on a regular basis and are able to communicate with them, great things happen. You get more customers and more clients every time you send out an email how great is that?

If you are not getting clients from your social networking efforts, revise your social networking strategy. Instead of trying to sell your services, create a strategy to get more leads. It is much easier to turn your social networking contacts into leads and you will get much better results.

Learn the strategies for getting clients with social networking in the FREE Report, How To Get Clients And Make Money With Social Networking. Get the report FREE at https://www.HowToUseSocialNetworking.com

Biana Babinsky

More social networking posts:

– How To Create A Squeeze Page To Capture Your Social Networking Traffic

– The Simplest Strategy To Build Your List With Social Networking

– Mistakes You Are Making When Building Your List With Social Networking

How To Create Your Own Short URL

If you have a Facebook Fan Page, then you probably know that you need to have at least 100 fans if you want to have a vanity URL for your Fan Page. A vanity URL is a short link that will bring people to your fan page. If you don’t have at least 100 fans, you have to refer to your Fan Page with a long, unruly URL.

So what do you do if you don’t have 100 fans yet? You can create your own short URL that will lead to your Fan Page! Either one of these methods will work. The first one will re-direct from your own web site and will help you with branding. The second one is easier to do.

#1. Create a folder on your web site, and call it fbpage. Create a file in that folder, call it index.html

Now, inside the head of index.html file, use this code:

<meta HTTP-EQUIV=”REFRESH” content=”0; url=LINK TO YOUR FACE BOOK PAGE”>

Change LINK TO YOUR FACE BOOK PAGE to the actual link to your FB Fan Page. The above code tells the web site to send everyone who comes to your fbpage folder to the FB Fan Page.

Once you have this setup, just go to https://www.yourwebsite.com/fbpage and this address should send everyone to your FB Fan Page.

#2. Another way to create a short URL to your Facebook Fan Page is by using a URL shortening service, such as tinyurl.com, is.gd or any other.

More social networking posts:

– Social Networking Mistakes You Making Now

– How To Create A Squeeze Page To Capture Your Social Networking Traffic

– Thinking About Leaving Social Networking Web Sites?

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Posted on July 27th, 2009

What’s Your Favorite Pizza Topping?

What’s your favorite pizza topping? This is a question that I had asked a few weeks ago on Twitter and got a ton of responses. The answers ranged from pepperoni to cheese only to Hawaiian (ham and pineapple).

You may be wondering why I am twittering about pizza toppings instead of social networking and online marketing. Food is another subject I am very interested in and something I enjoy talking and sharing about.

When you share your other, non-business interests on social networks, people get to know you on another level and feel more connected with you. When people feel like they know you better and are more connected with you, they are more likely to do business with you.

Biana Babinsky

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Posted on July 22nd, 2009

Mistakes You Are Making When Building Your List With Social Networking

Are you using social networking web sites to build your list? If you have been using social networking web sites for a while, but your list isn’t growing as fast as you would like it to, it is time to reassess. Take a look at your strategy for building your list with social networking and see whether you are making one of these five mistakes. Each mistake can cost you thousands of new newsletter subscribers and thousands of dollars in lost profits.

Here are the mistakes and how to correct them:

Mistake #1: Not Setting Any Goals For Your Social Networking

If you do not have any goals, how are you going to reach them?

How to correct it: Write out your goals for building your list with your social networking presence. When you put your goals in writing, you are much more likely to achieve them!

Mistake #2: Not Connecting With The Right People On Social Networking Web Sites

How to correct it: The people who you want to get on your list are people in your target market. When you are creating connections on social networking web sites, make sure to connect with people in your target market.

Mistake #3: Not Asking Your Network To Take The Next Step With You

How to correct it: Connecting with your target market is just the first step. Next, you need to persuade your connections to take the next step with you, which is getting on your list.

The best way to do that is to offer your network something at no charge – a report, an e-course, a teleseminar, and audio recording – and ask for their e-mail address in exchange.

Mistake #4: An Ineffective Squeeze Page

How to correct it: If you are asking your network to take the next step with you, but they are not taking your up on your offer, here is why. The page with your no charge offer, also called your squeeze page, is not effective.

This whole web page has one purpose and one purpose only – to convert the person who comes to it into your newsletter subscriber. Make sure that each element of that page is helping you do just that.

Mistake #5: Having Just One Offer For Converting People Into Newsletter Subscribers

How to correct it: Many business owners on social networking web sites have just one offer that converts their connections into newsletter subscribers. But one offer will not work for everyone, because not every person in your target market is interested in it.

Instead of just one offer, create a few different ones. Offer a no charge teleseminar once in while; create a few different reports of audio that you give away, etc. A few different offers will help you convert many more social networking connections into newsletter subscribers.

Get started now! Use the tips above to turn
your social networking connections into newsletter subscribers. Learn the step-by-step process during next week’s teleseminar, How To Build Your List With Social Networking

Biana Babinsky

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More free marketing tips: Social Media, Social Networking, Social Networking Sites | 2 Comments »
Posted on July 20th, 2009

A Special Gift To You

I am celebrating my 10K followers on Twitter, and you benefit! To celebrate, I am giving away my How To Turn Web Site Visitors Into Customers Special Report.

Normally, this report is sold on my web site for $17, but I am giving it away FREE for one week to celebrate my 10,000 followers on Twitter. This report is available FREE until 6pm Eastern Time on Friday, July 17th.

If you want to learn how to turn people who come to your web site into buyers, then you must get this report!

Click Here To Get How To Turn Web Site Visitors Into Customers Special Report FREE

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Posted on July 13th, 2009

Is Social Networking Enough?

Recently I have received an e-mail from a life coach who was in a state of panic. She had created social networking accounts on Facebook and Twitter, and, according to her, had spent over 400 hours using these social networking web sites. The time had come from her other marketing activities – she had put blogging, article marketing and other marketing on hold to jump into social networking.

She has met interesting people, and has been having fun, but didn’t get any clients or newsletter subscribers from her social networking efforts. She was panicking because she had spent over 400 hours without having anything to show for it, and wanted my advice about what she should do next, so that she can start getting results from social networking.

I asked her what her plan for generating leads on social networking web sites was, and she told me that she didn’t have a plan. I asked her how social networking fits into her overall marketing plan. She didn’t have an answer for me.

Truth is, social networking alone is not going to get you clients. If you are using social networking web sites without a strategy, you will still have fun, but you will not get results.

Here is what you need to do to get results from social networking:

– Decide whom you want to meet on social networking web sites. If you are using social networking web sites to get clients, then the people you want to meet are people in your target market. Spend your time on social networking web sites to connect with people who are your
potential clients and customers.

– Create a system to generate leads on social networking web sites. The most effective way to get results on social networking web sites is by using social networking web sites to get leads. Share your no charge articles, blog posts, reports on social networking web sites on a regular basis to generate leads.

– Create events and information products. People who know you on social networking web sites are ready to invest with your products and events, because they are priced lower than your services.

This means that you will get much better results if you promote your products on social networking web sites, and not your services.

If you are using social networking web sites, but are not getting any clients, then there are some important parts missing in your Social Networking Plan. Find out which pieces are missing and learn how to quickly add them to your plan at the social networking and online marketing mentoring
web site, https://www.MarketingSalad.com

The price of the membership is going up in just seven days, so register now and save
at https://www.MarketingSalad.com

Biana Babinsky

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Posted on July 9th, 2009

How To Get Clients On Facebook

Are you on Facebook, but not sure how to fully use it to promote your business? Lately I have been hearing from many coaches and other service professionals who are not sure how to use Facebook to promote their businesses. There are just too many different options to choose from.

I have picked the top five actions you can take on Facebook to get more clients and build your list. Here they are:

Create An Effective Facebook Profile

Make sure to add your picture, your bio and a link to your web site. When your potential client comes to your profile page, they want to learn more about you. When you share this information with them, they connect with you and they remember you. That is exactly what you want your target market to do on your profile page – to learn more about you and to connect with you.

Add Your Newsletter Subscription Box To Your Profile Page

Use a Facebook application called Profile HTML to add your subscription box to your profile page. Doing this will help you get newsletter subscribers right from your Facebook Profile Page!

Add Your Blog To Your Facebook Profile Page

Got a blog? Use the Notes application to have your new blog posts appear on your Facebook profile. This way your friends will be able to read your blog posts, follow links in your blog posts and comment on your blog posts right from Facebook.

Create A Fan Page On Facebook

Create a fan page for yourself on Facebook to help you promote your business. A Fan Page has an important viral marketing aspect. Every time someone joins your Fan Page, this information appears on their Facebook Profile. This way their friends will see information about your Fan Page and will be able to join it too, giving you with more exposure.

Get Active, Create A Plan

Social networking is not a one-time action. To get results from social networking you must take action on a regular basis. Create a plan for taking action on Facebook every single day. Outline who you want to connect with, how much time you want to spend every day, what kind of actions you want to take, and what kind of results you expect.

Get started today. The sooner you start, the sooner you will see results. Grab the FREE How To Make Money And Get Clients With Social Networking to learn how to use Twitter to get more clients and leads.

Biana Babinsky

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Posted on July 3rd, 2009

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