Kim Clausen and Linda Claire Puig are the two ladies behind the Done For You Givewaway Of The Century, where they are giving away real services and done-for-you products.

Today I am interviewing Kim about the giveaway and how it can help you with your business!

Biana: Your giveaway is such a great idea – how did you come up with the idea for it?

Kim: My colleague Linda Claire Puig and I wanted to offer a program that could show business owners the many services that were available to make their day to day operations easier. The giveaway was a great way to expose business owners to all the different services that are available and expose them to many professionals in the industry who could provide those services. I am always looking for service providers for my business and this list makes it so easy to get my work done too!

Biana: Please tell us more about the giveaway – what kind of giveaways are available to those who register?

Kim: There are numerous product and service offerings available in all quantities and price points ranging from $100 to several thousand dollars. Services such as ebook covers, bookkeeping services, ready made articles, blog set ups, writing services, ready made teleseminars and workshops, ebook creation, professional interviews, audio and video services, merchant accounts and back office set ups, and alot more. Nearly 30 service offerings – all different!

Biana: What are you hoping to achieve with the giveaway? How are you hoping to help you target market with it?

Kim: We want to give people a breath of fresh air with some free services actually done for them, given how hard we are all working right now, and everyone’s tighter cash flows. We also want them to be exposed to the many service providers that are available to help make doing business easier. And finally we want to give them a list of professional resources for when they need these services in the future.

Biana: What is your one favorite thing about the giveaway?

Kim: The response we are getting from the visitors, and the incredible feeling of good will. There is such a great energy around this giveaway because all the contributors are donating their actual time and products. We purposely created this to be a giveaway geared around relationship-building and not aggressive upselling. So many people have written us to tell how much they appreciate what we are doing, and how excited they are to win!

Biana: Can you share with us your top 3 tips for other business owners who may be considering creating their own giveaway?

Kim: Well, Linda and I are so well suited to do this together because we are all about quality and integrity. So that would be Number 1 – do a high quality, high integrity giveaway with great products and services that is targeted and has a clear purpose. Number 2 would be to give yourself plenty of time to plan so that you can recruit the finest in your industry – contributors and sponsors (like Biana). :-) Number 3 is to have a solid plan of implementation. We created a schedule for everything that needed to be coordinated, set a launch date, planned a promotion schedule, and strategized to get the most reach possible.

Biana: Thank you for taking the time to do this interview, Kim! I am sure many readers will benefit from both your insights and the giveaway!

And you can take a look at Linda’s and Kim’s giveaway (and sign up, it’s free!) at Done For You Givewaway Of The Century!

About Linda Claire Puig: is a newsletter marketing expert and a writer with 25 years’ professional experience. She is president of Claire Communications, which provides marketing communications solutions to busy coaches, consultants, mental health professionals, trainers, speakers, wellness professionals who want to keep their name and expertise in front of the communities they serve.

About Kim Clausen:, President of Ready2Go Marketing Solutions, Inc., is a professional marketer with more than 20 years of marketing and business development experience. Ready2Go Marketing Solutions creates ready made workshops, teleseminars, and speeches that business owners can brand as their own. Ready2Go Marketing Solutions also creates custom training programs for its clients, and trains professionals on how to masterfully create, facilitate and market their own learning programs.

With social networking becoming more and more popular, many of my clients are asking me whether they should ditch their newsletter and use social networking web sites instead. Here is an email I have received from a client (she is a life coach) recently:

“Biana, I have been using all of the social networking techniques we’ve been discussing recently, and I am seeing great results! I recently signed on two clients, whom I’ve met through Twitter.

Since I am getting such great results with social networking, I am wondering whether I need to continue my newsletter? Should I stop sending out my newsletter and concentrate on using social networking web sites to connect with my target market?”

This sounds great, doesn’t it? You can stop sending out your newsletter, and you can spend the extra time that you now have on getting more done on social networking web sites.

While it certainly sounds good, you shouldn’t do that. You should not get rid of your newsletter and spend the time that you gain from not publishing it on social networking web sites. Not sending out your newsletter is a bad business decision.

Social networking web sites and your newsletter both play very important, but different roles in your marketing plan. Your participation in social networking web sites helps you let your target market know about you and your business. It also helps you invite your target market to join your newsletter.

Your newsletter is the next stage of your marketing plan. It helps you build relationships with your subscribers and invite them to take the next step with you: buy a product, attend a teleseminar, etc.

As you can see, social networking and newsletters are two different pieces of your Online Marketing Plan. Social networking helps you introduce yourself to prospects in your target market. Your newsletter helps you continue building relationships with them and let them know about your offerings. If you do not have a newsletter, you have a huge piece missing in your Online Marketing Plan, which helps you turn people you meet on social networking web sites into clients and customers.

Make sure to include both social networking and newsletters in your marketing plan. Doing this will help you see results from your marketing much faster. Learn how to create your social networking plan with the Ultimate Social Networking

Biana Babinsky

Hi,

After the How To Make Money And Get Clients With Social Networking last Friday many participants have been asking me questions about social networking, so I am holding a special Twitter chat to share more social networking tips with you!

Here is how to participate:

1. Get the FREE How To Make Money And Get Clients With Social Networking Audio Recording and listen to it

2. Follow me on Twitter at @BianaBabinsky to get updates on chat

3. At 2pm Eastern (NY) Time on Tuesday, April 21st join me for the social networking chat. Use the #gcsn tag to track chat, ask questions, and share your social networking tips. If you are not sure how to use the #gcsn tag for chat, I will explain how to use it on Tuesday. Just make sure to follow me at @BianaBabinsky so that you don’t miss any of the information.

That’s it – join me for the chat!

Biana Babinsky

Discover How To Make Money and Get Clients With Social Networking Web Sites Such As Facebook and Twitter!

This FREE Teleseminar is today, April 17th at 3pm Eastern (NY) Time / Noon Pacific (CA) Time. If you can’t join us at that time, register anyway and you will get access to the audio recording of the call. Click Here To Register

Lately I’ve been hearing that the vast majority of business owners who use social networking do not make a dime from it.

Today I am teaching a brand new, no charge teleseminar to help you get clients and make money with social networking!

On this call we will discuss:

– What makes social networking uniquely positioned to promote your business, and how to take advantage of this trend

– Why using social networking is a must in today’s economy and how to use it to sell your products and services

– Easy-to-implement techniques to help you get clients from your social networking efforts

The call is today, Friday, April 17th, at 3pm Eastern (NY) Time. Register now to receive the call-in number:

https://www.avocadoconsulting.com/sn/

Biana Babinsky

P.S. Even if you can’t join at that time, register anyway and you will get access to the audio recording of the call. Register at: https://www.avocadoconsulting.com/sn/

Some time ago a client had asked me a very interesting question. She said: “If you wanted to start creating web site andbuilding a list immediately and you could only use one online marketing technique, what would you do?”

“Article marketing” was my answer. Article marketing has been my favorite online marketing technique for a very long time. This is because article marketing can bring targeted traffic to your web site as soon as you start using it.

When I just started using article marketing, I saw immediate results. First, I saw increased traffic to my web site from articles that I had posted in article directories. After some time, my articles started getting reprinted on other people’s web sites, blogs and newsletters. This generated even more newsletter subscribers and clients from exactly the same articles.

How do you get started with article marketing? Here is a 5-Step Plan to help you get started with using article marketing for promoting your business, products and services:

Understand The Goal Of Article Marketing

Any time you take action you need to know exactly why you are doing it and what results you are expecting from it. With article marketing, your goal is to start a conversation with your potential customers, to let them know about who you are and what you do and to ask them to take the next step in this conversation — visit your web site, subscribe to your newsletter and buy.

Find Good Topics For Your Articles

To start the conversation with your potential customers (and have them respond!), they need to be interested in having this conversation. If they are not interested in a topic, they will drop the discussion before it even starts.

How do you get them interested in the conversation? By writing articles on topics that they are interested in!

Write The Actual Article

Now that you know what topics you want to use, pick one and write an article on it. Once your article is ready, let it sit for a day or two, and then come back to it to make revisions and changes. If you made any mistakes, now is the time to correct them. You want your articles to have good grammar and spelling.

Create Effective Article Resource Box

Your Article Resource Box is the most important part of your article. It introduces you to your article reader and contains link(s) to your web site. This is your one chance to continue the conversation you started with the article!

Submit Articles To Article Directories

Congratulations on your new article! Now is the time to submit it to article directories to get exposure for you and your business.

Use this 5-Step Article Marketing Plan to start your article marketing campaign and get more traffic and clients! To learn the most effective way to use your articles to build your list, take a look at Free Article Marketing Tutorial.

Discover How To Make Money and Get Clients With Social Networking Web Sites Such As Facebook and Twitter!

This FREE Teleseminar is on April 17th at 3pm Eastern (NY) Time / Noon Pacific (CA) Time. If you can’t join us at that time, register anyway and you will get access to the audio recording of the call.

– Are you tired of spending a lot of time on social networking web sites such as Facebook and Twitter, without seeing any results?

– Are you overwhelmed with all of the social networking web sites and features and wish there were a simple plan to follow to use all these social networking web sites?

– Are you ready to throw in the towel when it comes to social networking because it just isn’t working for you?

The join me for the FREE How To Make Money And Get Clients With Social Networking Teleseminar. During this teleseminar you will learn how to increase your revenues with social networking.

Learn How To Use Social Networking To Make More Money

Here are just a few of the insights you will learn during this information-packed teleseminar:

– Why the vast majority of professionals who use social networking do not make a dime from it, and how you can buck this trend

– What makes social networking uniquely positioned to promote YOUR business, and how to take advantage of this trend

– Why using social networking is a MUST in today’s economy and how to use it to sell your products and services, even if the economy is in a bad shape

– Easy-to-implement techniques to help you get more results from social networking today!

And much, much, MUCH more.

Register For The Teleseminar

The How To Make Money And Get Clients With Social Networking Teleseminar will take place on April 16th at 3pm Eastern (NY) Time / Noon Pacific (CA) Time. The teleseminar is FREE to attend. If you are not able to attend live, register anyway and you will receive the audio recording of the call. When you register for the teleseminar you will also receive a subscription to my information-packed Get Clients Online Newsletter.

Click Here To Register For The How To Make Money And Get Clients With Social Networking Teleseminar, FREE

Last week I posted this note on Twitter: “Don’t use a marketing technique just because someone else is using it. You are not running their business, you are running YOURS!”

This post has generated a tremendous number of comments from people on Twitter and Facebook. When business owners see their colleagues getting results from certain marketing techniques they decide to use the same techniques in their own business. However, many times the techniques don’t turn out as successful for them, so business owners are left disappointed and unhappy.

Why does this happen? Many times business owners see others using a marketing technique effectively, so they jump in and start using the technique without proper evaluation and planning. As a result, the technique does not work for them and they are not able to get clients using it. Before starting to use a marketing technique, spend some time on evaluating how it is going to fit into your overall marketing plan.

Here are three reasons why a marketing technique that others are using may not be working for you and how to correct this:

#1: The marketing technique you are trying to use isn’t helping you reach your target market and isn’t bringing in clients as a result

For example, let’s say you are a dating coach. You have a colleague who is a business coach and who has been gaining a ton of clients by speaking at many Chamber Of Commerce meetings. You try to speak at the Chamber Of Commerce meetings to bring in clients, but are getting no takers.

This is happening because people who go to Chamber of Commerce meetings are in a business coach’s target market, but not in a dating coach’s target market.

How to correct this: Speaking is a great technique to promote your business. Look to speak at meetings for groups/associations/chambers for your target market and you will start seeing results!

#2: You are not using the marketing technique effectively and are not seeing the results others are seeing from using the same marketing technique

For example, I see many coaches using article marketing and trying to immediately get coaching clients with it. Truth is, it is very hard to convert someone who has just read your article for the first time into a coaching client. It is much easier to convert this article reader into a newsletter subscriber.

How to correct this: Instead of concentrating on immediately getting a client from a marketing technique, concentrate on getting newsletter subscribers and then using your newsletter to turn your subscribers into clients. You will see much better results this way.

#3: You do not have all the pieces of puzzle. Many times business owners hear about someone else using a marketing technique effectively, and they jump in and start using it without any kind of a plan

Just using a marketing technique is not enough. You need to know what results to expect, how to track them and what infrastructure you need in your business in order to get these results.

For example, if you are using article marketing, you need to know what types of articles to write, how to structure an effective resource box, how to use the article to get newsletter subscribers, etc.

How to correct this: Before starting to use a marketing technique, get all of the pieces of the puzzle. Do research to learn exactly how the marketing technique is used, what kind of results to expect and how to apply it effectively for your business.

Remember, you are running your business, not someone else’s! Before jumping into using a marketing technique do research to make sure that you know how to apply it so it will work for you! Get the
step-by-step instructions for applying online marketing techniques to your business in the How To Get Clients Online Home Study Guide at https://www.avocadoconsulting.com/rlinks/zmarketing

Biana Babinsky

Lately, I have been hearing from many coaches and other business owners, telling me that social networking just isn’t working for them.

Here is a typical email I have been receiving:

“Biana, social networking just isn’t working for me. I have been spending an hour or two on Twitter and Facebook almost every day. I have many friends on Facebook and followers on Twitter; many of them are in my target market. But I have nothing to show for all these efforts. I haven’t gotten a single client from all these social networking web sites. Maybe social networking doesn’t work for life coaches? What other marketing strategies would you recommend for life coaches?”

If you are ready to throw in the towel and stop using social networking because it just isn’t working for you, listen up! Social media is a perfect technique for generating leads for any industry, and it can work great for coaches and other service professionals. I have observed thousands of coaches and service professionals networking using social networking web sites, and I have found that the ones who tell me that social networking isn’t working for them usually have incomplete social networking strategies.

Here are the two missing pieces in their social networking strategies:

Understanding Which Offers Will Get The Best Results On Social Networking Web Sites

Every day I see coaches on social networking sites trying to get service clients. They offer their services, and usually get no takers.

The reason for this is that people who you meet on social networks don’t know you well (yet!). So if you just met someone and start offering them your most expensive offering, your services, they will not be interested because they don’t know you yet.

Offer something smaller. Your no charge gift or a no charge teleseminar that offers value and gets people on your list. That way you will be able to build relationships with them and offer your services to them after they have gotten to know you. Doing this will get you many more service clients than just promoting your services on social networking web sites.

Not Directing Your Social Networking Traffic Correctly

The traffic that you receive from social networking web sites is very valuable. This is because the people coming from social networking web sites to your web site already met you and they are checking out your web site to learn more about you. These are warm leads and you should do as much as you can to help them take the next step with you and subscribe to your newsletter.

I see many professionals directing their social networking traffic incorrectly. They send this traffic to pages on their web sites that contain many different links and options. As a result, the people who come to their web sites from social networking get confused and leave without taking any action. And I get the e-mails like the one I cited above from professionals who receive traffic from their social networking efforts, but are not able to do anything with that traffic.

The solution here is to direct your social networking traffic to a squeeze page. Your squeeze page has one goal – to convert your traffic into newsletter subscribers. When you do this, you will get many more newsletter subscribers and clients from your social networking efforts.

Get started now – review your social networking strategy and adjust it as we have discussed above. Learn more about creating and using squeeze pages to get results from social networking get the How To Create Effective Squeeze Pages Study Guide. The Guide shows you the step-by-step strategies to get more newsletter subscribers from social networking web sites. Learn more about it at https://www.marketingsalad.com/sq.html

Biana Babinsky

Hi,

I have many public calls in the next coming weeks, and I would love to see you on some or all of them:

March 25th, Liz Lynch Interviews Biana Babinsky On Getting Clients With Social Networking

March 27th, How To Create Effective Squeeze Pages

March 31st, How To Create Extremely Profitable Teleseminars Series, Class 2: The Secrets Of Making Money With FREE Teleseminars

April 1st, How To Get A Rush Of High Paying Clients Teleseminar With Christian Mickelsen

April 7th, How To Create Extremely Profitable Teleseminars Series, Class 3: How To Create Winning Sales Copy For Your Teleseminars

April 9th, 5 Keys For Creating Your Online Marketing Plan Teleseminar

April 14th, How To Create Extremely Profitable Teleseminars Series, Class 4: How To Use Social Media And Online Marketing To Promote Your Teleseminar

Biana Babinsky

Ready to make money with teleseminars? Here are 5 different ways for you to make money with teleseminars:

1. Teleseminar Fees

This is the first and most obvious one. If you charge for your teleseminars, you will make money with the fees you collect.

How much should you charge for your teleseminars? I have seen people charging anywhere from $1 to thousands of dollars to everything in-between. I recommend doing market analysis to determining how much to charge for your teleseminars.

2. Creating New Products By Packaging Your Teleseminars

Teleseminars have one important limitation. Once you teach them they are over, and people can’t attend them anymore. But we have a solution for this. Once your teleseminar is over, create a product out of it!

Package together the audio recording of the teleseminar, transcripts, notes and other handouts. Now you have a brand new product that you can sell all the time, even after the teleseminar is over!

3. Turning Your Teleseminar Materials Into Other Products

Now that you have created your teleseminar materials, brainstorm about turning them into other products. Here are a few examples:

– Turn your written materials into an e-book or special report

– Create a longer, more in-depth program by starting with your teleseminar materials and expanding on them

– Put a few teleseminars together into a Teleseminar Series or separate your Teleseminar Series into shorter teleseminars, thus creating additional products.

4. Bringing In Affiliate Sales For Your Teleseminars

You are not the only one who can promote and sell your teleseminars. If you start an affiliate program for your products, you are going to have an army of affiliates, each one ready and able to sell your teleseminars!

Every time you put together a teleseminar, don’t forget to let your affiliates know that they can promote the teleseminar and earn commissions with it. This is a win-win for both of you – your affiliates will earn money on every sale and you will sell more teleseminars and products than you would on your own.

5. Making A Special Offer At The End Of A Teleseminar

Do you have another program that your teleseminar participants would get value from? Don’t keep it a secret, share information about it at the end of the call.

Better yet, offer a special short-term deal on it, so that your participants have even more reasons to register. This is a great way to monetize free teleseminars.

Ready to make money with your teleseminars? Here is FREE Teleseminar Tutorial.