Two Types Of People At A Sporting Event

Have you ever been to a sporting event or seen one on TV? ou will find two types of people at any sporting event. First there are players – people who make the event happen. Without them there would not be a sporting event.

Then there are spectators, people who come to watch the sporting event. There are many more of them than players. They are here to watch, not play and participate.

Same Two Types Of People Dominate Social Networking

You will see exactly the same thing on social networking web sites. There are players – people who actively participate, share and teach. They usually set the tone of the social networking site.

Then there are many more spectators – people who read and follow, but rarely express their opinion or do anything else.

Some people use a combination strategy. They sometimes participate and at other times observe. I call them playtators, a combination of a player and spectator.

Is Being A Spectator Bad?

No, all of the three models that I described can work, they will just work for different people. The model that you choose will depend on your goals for social networking.

For example, if your goal is to do research and find a target market for your business, being a spectator is fine. You will observe and see what your target market is doing, how it interacts and what kind of issues it is experiences.

But if your goal is to get clients in addition to doing research, then you must participate. First, listen and see what others are doing. But then jump in, participate, share your point of view and show your expertise. That is the only way to get clients and stop being a spectator.

Sounds Like A Playtator, Doesn’t It?

The model I describe above, both listening and participating, sounds like a combination of being a player and a spectator. Being a playtator (player and spectator) is best for social networking. You should definitely participate (player), but at the same time, if you keep talking without listening to others, many people will tune out.

Social networking is a two-way street. You will get the best results when you participate and listen to others.

For more information on using social networking to get clients, get my How To Get Clients With Social Networking Home Study Guide at https://www.avocadoconsulting.com/rlinks/znetwork

What are you? A player, spectator or playtator when it comes to social networking? Share in the comments!

Biana Babinsky

What are you thankful for this Thanksgiving? No matter what you are thankful for, don’t just be thankful around Thanksgiving. Make it a habit to say thank you every day of the year. Take the time and say thank you to your clients, vendors, colleagues, mastermind group members, and all of the people who have helped you make your business successful.

Here are four ideas to help you say “thank you!”:

– Offer A Referral Bonus. Everyone likes to be thanked for something they have done, but what they like even more is getting something in addition to the thanks. If you have people who send clients your way, why not say thank you with either a monetary bonus or a gift? People love receiving unexpected bonuses and will be more likely to refer more clients to you in the future.

You may want to set up a formal referral system to offer referral bonuses and get more clients referred to you. You can also set up a formal affiliate program or you can do this informally. If you offer products such as seminars, teleseminars, e-books, etc, an affiliate program can greatly increase your sales.

– Offer An Unexpected Testimonial In Social Media. Did you receive exceptional service from someone you are connected with on social networking web sites, such as Twitter, Facebook, LinkedIn or others? Thank them for their help publicly instead of privately.

That way you will help the person who had provided great service for you to get more clients. This is the best way to thank them.

– Thank Your Clients By Underpromising And Overdelivering. You like your clients and you want to help them as much as you can, right? You can do that by underpromising and overdelivering on everything that you help them with.

– Just Say Thank You. This is a very simple, yet very powerful technique to thank someone in your business or life. Thank your clients, your coach, your assistant, everyone who in any way is responsible for your success.

Take a moment and thank someone today! You will be glad you did.

How are you thanking people in your business and life? Post a comment and let us know!

Biana Babinsky

As I share with my clients and colleagues about how useful Twitter has been for promoting my business this year, many people are asking me questions about Twitter. Here are the seven most popular questions that I have received about Twitter:

1. What Is Twitter?

Twitter is a social networking web site where you can network with others. You are networking in real time and your have to fit what you want to say into 140 characters.

The beauty of Twitter is that unline many social networking web sites it offers very few options. But this simplicity also makes Twitter a very powerful social networking tool.

2. How do I use Twitter to promote my business?

You can use Twitter to connect with your target market, share your blog posts, promote your expertise, build relationships, gain affiliates and many more things. You are only limited by your imagination.

3. How to use Twitter to promote my website?

– Use the URL field to list your URL

– Fill out your biography and your real name – more people will click on your link when they see a name and a bio.

– Share links to your web site in your twits

4. I want people to subscribe to my twits using RSS readers. How do i find my twitter rss feed URL?

Go to your Twitter page and scroll to the bottom. The link to your Twitter RSS Feed is on the left hand side of the page.

5. I want to follow more people on Twitter. How can I follow other twitter member’s followers?

Go the person’s Twitter page and click on the number of people that follow them. You will be able to look through the list of the person’s followers and follow the ones that you want.

6. I want to update my Facebook page through Twitter, I have seen other people do it. What Facebook Twitter status update client should I use?

Use the Twitter application on Facebook. It will update your Facebook status with your Twitter twits.

7. Can you give me some advice for using Twitter to promote my teleseminars?

Twitter is great to promote your events and products. But remember this – share useful information first, and promote yourself second. The vast majority of your twits should be about useful tips, sharing information, helping others. Then, use your other twits (one every 10 twits or so) to promote your teleseminars. That way those who find your information and tips useful will click on your links and check out your teleseminars.

For more information on how to use Twitter to promote your business, register for How To Promote Your Business With Twitter Teleseminar at https://www.avocadoconsulting.com/rlinks/ztr

Biana Babinsky

I have been participating in coaching social networks and lists for many years, and have seen many new coaches asking the following questions:

How to become a certified life coach?

How to become a life coach?

And many more questions just like these.

These are all good questions, but what these coaches should be asking about is:

How do I get clients for my coaching business?

This is the most important question that all the coaches – new and seasoned – should be asking. Without clients, it does not matter what kind of title, preparation, education or certification you have. Without clients you will not be able to share your coaching gifts with anyone.

So my challenge to you today is to fist ask yourself – how do I get clients for my coaching business? If you don’t have a satisfactory answer to this question, ask others. Ask your coach. Ask your colleagues. Ask people on social networking sites you are a member of. Look for information on getting clients, so that you can build a successful business and share your coaching gift with others.

Don’t be satisfied until you create a plan for getting clients online. This is the only way you will become successful as a coach.

Biana Babinsky

Many business owners are very concerned about their revenues in today’s economy. They usually have only one source of revenue – their services. So when just a few of their clients stop paying for their services, their revenue takes a big hit. If your revenue will take a huge hit if just a few of your current customers stop doing business with you, listen up! You must create more income that you can
add to your revenue model. Doing this will help you shield yourself from revenue going down dramatically when just a few of your clients decide to stop doing business with you.

Here are other income streams you can add to your business immediately:

– E-books. An e-book is a digital document that is anywhere from 30 to 500 pages. Create e-books on topics that are of interest to your target market and increase your revenue with every e-book sale.

– Teleclasses. Teleclasses are classes that taught over the phone. Teaching teleclasses is a good way to demonstrate your expertise and increase your revenues at the same time.

Material taught and discussed during teleclasses can be reused to create special reports, audio and other products.

– Audio Products can be delivered in two different formats. They can be instantly downloaded from your web site any number of popular audio formats, or you could burn them onto a CD and physically ship the product.

Either way audio products will help you increase your revenues since many people like listening to
information instead of reading it.

– Affiliate Programs. Even if you do not have your own products yet, you can still increase your revenue by promoting other people’s products. You can do that through affiliate programs. When
you register for someone’s affiliate program, you can promote their products and receive commissions every time you sell a product.

– Multimedia Products. You can create a large multimedia product by combining a few different formats of the same product. For example, when you teach a teleseminar, you can bundle together the teleseminar, its audio recording, a transcript, etc, and create a large multimedia product that you can sell.

– Advertising. You can sell advertising on your web site, blog and in your newsletter and create yet another income stream.

– Brainstorm and get creative! There might be another product that I haven’t mentioned but that you can create and use as an income stream for your business.

As you can see, there are many different products you can create for your business. Having many products and many income streams will help you keep up your revenues in any economic times.

When I got online in the 90s, the Internet became a hobby of mine. I discovered e-mail and the web, forums and social networking, and really enjoyed the Internet. As I was using the Internet, I saw huge possibilities for doing business online. I started looking into running an online business. After some time my hobby became a business.

I love my business – I help business owners get more clients and make more money online. My business model is creating multiple streams of income, by offering both products and services to my clients.

As my hobby became a business, I was in need of a new hobby. In early 2000’s cooking became my new hobby. It started with me wanting to replicate different foods that I had tried at restaurants. But as I started cooking, I started to really enjoy it. I also realized that being able to cook meant that I could create food that was both healthy and delicious. Cooking has been my hobby for some time, and in this time, I have given out a lot of cooking advice and taught many people how to cook, and, more importantly, how to enjoy cooking.

And after a while of enjoying cooking as a hobby, and becoming passionate about it, I am doing it again! I am turning my hobby, cooking, into a new income stream. I just launched a new blog, Tasty Galaxy, Easy Cooking For Busy Professionals, to help busy professionals cook healthy and delicious meals. I am looking forward to developing this blog in the next months, and turning my passion into an income stream, using my online marketing expertise. Just saw that the blog is already getting traffic from search engines, and this is after being launched just last week!

I will be documenting the steps I am taking to turn this blog into an income stream for members of my online business mentoring web site, MarketingSalad.com.

To get access to all the information on how I am turning the blog into an income stream, register to become a member now at www.MarketingSalad.com

And now that my passion for cooking has just become an income stream, I will be looking for a new hobby to take up :)

Biana Babinsky

Have you heard this expression before? “Do You Eat Your Own Dog Food?” usually means “do you use your own products?”. When it is used in tech circles, it usually refers to a company using the products that it has created.

When I adopted this phrase to use with my coaching clients, I usually use it to discuss if the client walks his or her own talk. For example, if a financial coach who teaches others not to have debt is in a lot of debt himself, he is not eating his own dog food. And if a relationship coach teaches others how to find a fulfilling relationship, but does not have a fulfilling relationship herself, she is not walking her talk either.

It is extremely important to walk your talk and to be authentic when you are in business for yourself. When you are not walking your talk your potential customers will realize that you are not being authentic with them and will not be able to trust you. And if a potential client does not trust you, how can they do business with you?

This is another reason I only teach online marketing techniques that I have tried myself and that I know work. If you want to be successful in business, you must be authentic and always do what you say.

Now you. Do you eat your own dog food? Share with us how you use your authenticity in your business.

Biana Babinsky

After last week’s post on Three Step Online Marketing System For Getting Clients, I got a few questions from coaches who tell me that they are using a similar system to promote their business already. They now want to leverage the system to increase the number of clients they have, and they are wondering which step they should be working on.

First, let me remind you what the Three Step Online Marketing System For Getting Clients is:

Step 1: Identify your target market and drive your target market to your web site.

Step 2: The web site visitors that you have acquired in Step 1 are now browsing your web site. Turn them into leads!.

Step 3: Turn your leads from Step 2 into clients.

So, which step do you work on if you would like to add more clients to your business? Well, there are a few different ways to look at it:

You turn your leads into clients in Step #3. Let’s say that typically you get 1 client for every 150 leads that you get. This means that for the next 900 leads you will enroll 6 clients. How can you increase the number of clients you enroll?

– If you keep the same rate of turning leads into clients, you will need to get more leads in order to get more clients. If you get 1,800 leads instead of 900, you will be able to enroll 12 clients instead of 6.

– Or, you can work on improving your closing techniques, so that you can enroll a client per 100 leads. That way, without increasing the number of your leads, you can get 9 clients out of your current 900 leads, instead of just 6.

– You can also improve the quality of the your leads. The more qualified your leads are, the fewer leads you will need to work with in order to enroll a client. If you have 900 more qualified leads, you may be able to enroll 9+ clients instead of the usual 6.

The bottom line is that there is always room for improvement in your system for getting clients for your business. If you do not have all the clients that you need yet, review your online marketing system to see which steps you can improve upon to enroll more clients.

To learn how to create an effective marketing system that helps you get all the clients that you need, join me for the How To Get More Clients Online Teleseminar Series that starts tomorrow. Register for it now at https://www.avocadoconsulting.com/rlinks/zmarketing

Biana Babinsky

I have seen thousands of business owners do it. A business owner, let’s call her Carol, offers a great service, and she designs a whole system for her clients to get through her service and achieve amazing results. Carol sees the amazing results her clients are getting and, quite correctly, attributes the results to the system that she has created for them.

However, when it comes to her own business, Carol resists setting up a marketing system. Instead, she just tries using different marketing techniques, hoping that one of them will turn out to be the technique that will bring her all the clients that she would ever need.

She tries blogging, article marketing, social networking, search engine optimization, using each technique for a few days and then moving on to the next one. She starts her own list for which she now has 24 or so subscribers.

None of the techniques have really brought in customers, so three months later she goes back and starts from the very beginning – blogging, article marketing, social networking, search engine optimization, again for a few days each. Her list is now at 39 subscribers, but again, nothing is happening.

This is exactly what I have seen many business owners do. They rapidly switch between many marketing techniques hoping that one of them will provide all the clients that they need. None does, so they start over again, still hoping for clients….

The problem here is that they have no system in place for using online marketing techniques effectively. It is not enough to just apply the techniques; you must have a clear understanding of why you are bringing people into your sphere of influence, what happens with those people and how can you continue to communicate with these people to turn them into customers.

Here is a Three Step Online Marketing System For Getting Clients that you can use:

Step 1. Use online marketing techniques to identify your target market and drive your target market to your web site.

In this step you will apply online marketing techniques such as social networking, article marketing, business blogging, etc. But you need to apply them effectively, so that your target market will recognize that you can help them and visits your web site.

Step 2. Turn the web site visitors into leads. The web site visitors that you have acquired in Step 1 are now browsing your web site. Now either they will leave your web site and never come back or you must turn them into leads on the spot. You can accomplish this by offering them something of value in exchange for subscribing to your newsletter.

Step 3. Turn your leads into clients. Again, you must have a system in place for this – you must have an effective follow-up system that helps you turn your leads into clients.

Create an Online Marketing System for your business today. The System will make a difference between doing the same thing over and over again and not seeing results and actually starting to get clients from your online marketing efforts. I will be teaching how to create an Online Marketing System for your business during the How To Get More Clients Online Teleseminar Series. Register for the Teleseminar Series now at
https://www.avocadoconsulting.com/rlinks/zmarketing

Biana Babinsky

After I announced the How To Use Twitter To Promote Your Business Teleseminar to members of my online business coaching program, I started getting questions from many business owners asking me how can one promote their business in 140 characters or less.

Here is a list of 7 things you can do to promote your business on Twitter:

1. Use Your Profile To Display The Link To Your Web Site. It will help you get more traffic to your web site and it will let others on Twitter learn more about you.

2. Share Information About Your Events. I had 473 people register for my Online Marketing Plan teleseminar last week. Some of the people found out about the teleseminar on Twitter.

3. Share What You Do. But don’t keep saying “Hire me!” – doing this will not get you any clients. But naturally sharing what you do and who your perfect clients are will get you great results.

4. Post Your Blog Posts To Your Twitter Account. You can automate this part, or you can post your blog posts to your account manually. When your friends on Twitter are able to read your blog posts, they will be able to get to know you and your business better.

5. Help Others. Re-tweet messages of others that resonate with you, let your followers know about your friends’ events, etc. When you help others they remember it and, in turn, will help you.

6. Use Your Name. People like to talk to a person, not a business name. Use your name either as a handle, or at least have your name listed in your profile.

7. Promote Your Brand. Put up your logo, change your page colors to your web site colors, etc. Do as much as you can to promote your brand with your Twitter page.

So here are 7 things that you can do on Twitter to promote your business. There are many more things you can do – please use the comments to add to the list!

And for more information on promoting your business on Twitter, register for the How To Promote Your Business On Twitter Teleseminar.

Biana Babinsky