Lately, I have been hearing from many coaches, consultants and other service professionals about online networking. Many have admitted to having networked online for some time, but then giving up on this activity because they weren’t seeing results.

Do you want to get clients and newsletter subscribers from your online networking efforts?

Click Here To Read The Rest Of “Are You Wasting Time Or Networking?” Article

Biana Babinsky

Do you want to be a REAL online networker? Do you want to know how to use online networking to get clients?

Here is an article I wrote about that: Don’t Be An Almost Networker

Biana Babinsky

Every day I see coaches offering free coaching sessions and I just want to tell them to STOP! This is because offering free services is not a good way to get clients. Your time is valuable and you should only offer your coaching services to people when you are getting paid for them.

“But Biana” – I have heard many of my clients say when I told them not to offer free coaching sessions – “if we don’t offer a free coaching session, how do we find out I and the potential client are a good fit?”

This is a great question! It is important to make sure that there is a good fit for the two of you to work together. I recommend that instead of offering free coaching you offer a free “Getting To Know You Consultation” to people who are interested in your coaching services. Keep the session short, about 30 minutes and pre-qualify your clients before talking to them. Your time is valuable, so doing the pre-qualification work will help you see who is serious about working with you.

If you are not doing it yet, ask your potential clients to fill out a pre-consult questionnaire for me to get to know them better. Doing this also shows a commitment and interest from their side.

But what helped me even more to NOT offer any free services was creating products – E-books, Home Study Guides, Members-Only Web Site and Teleseminars.

When I get e-mails from prospective clients asking about my services, many times I can tell that the one-on-one service may not be appropriate for them. However, an e-book or some other product might be very useful.

When I am able to offer my products to people who can’t afford my services, or are on the fence about them, I am able to generate revenue from the situations that I would not be able to get anything out of if I only had my services to offer.

If you are a coach who offers ONLY services, I strongly recommend to look into creating multiple streams of income by creating and selling products in addition to services.
My Complete Step By Step Information Products Guide shows you a step-by-step process for creating e-books, teleseminars, members-only web sites, special reports and other products. You can get it at https://www.avocadoconsulting.com/rlinks/zinfo

Biana Babinsky

I have heard from many life, career and business coaches who are doing everything alone. They make all of their business decisions along, wear all the hats in their business and have no one to turn to get feedback for their business.

As a result, many of them get discouraged from running their business and stop running their business altogether. It does not have to be that way. If you are a life, business, career or any other type of coach, who is doing everything him/herself, I recommend to find people they can talk about running your business. You need to exchange ideas and get feedback from your peers – doing this helps you get fresh ideas for running your business.

To find the best way to communicate with others, decide on what it is that you need first.

– If you need specific help in marketing your business and getting more clients, you need a business coach. A coach will help you market your business better, create a marketing plan, get more clients and much more.

Need a business coach? Click here to join my online business coaching program to get advice directly from me.

– If you are overwhelmed with details (administrative, marketing, etc) of running your business, it may be a good time to hire a virtual assistant. A virtual assistant can do the tasks that need to be done, but are not at the core of running your business. Great tasks to outsouce include admin, web site updates, some marketing tasks, etc.
Need a virtual assistant? contact me and I will be happy to recommend one for you.

– If you are a business owner, but none of your friends and colleagues are, seek out a networking group for business owners. There is a ton of them both online and offline, and you will be able to participate in the groups, network with other business owners and see how others run their businesses.

Join my Online Networking Group For Solopreneurs to network with solopreneurs just like you.

– If you want to get feedback on your business and marketing efforts and get input from others, create or seek out a mastermind group.

It is great to have a masterminding group at your fingertips to share ideas, get feedback on your new project and much more. I run a web site for business owners at
https://www.MarketingSalad.com where members mastermind and get feedback from each other.

Biana Babinsky

The most successful type of marketing has three components:

– Knowing who you are marketing to. Don’t market to everyone – pick a good and well-defined target market and market specifically to it.

Many professionals think they should market to everyone, but picking a good target market and marketing to it will help you greatly. It will make your marketing easier and much more targeted, and will result in more clients.

– Once you have picked a target market, you should research it as much as you can. Truth is, the most successful marketing happens is when you find a group of people, get to know them and market a product to them that they really want.

– The last component is reaching as many people in your target market as you can. When you have a product that your target market needs, the best way to get more sales is by reaching more people in your target market.

Use techniques such as newsletter publishing, search engine optimization, article marketing and others to reach more people in your target market.

Want to learn how to market your coaching business successfully? Use this FREE Tutorial to learn how to market your coaching business: FREE Tutorial: How To Market Your Coaching Business

My summer culinary adventures continue! This week is all about red bell peppers. Red bell peppers are a very versatile ingredient – fresh ones can be eaten raw, in a salad or made into a dip. Grilled ones go really well with grilled meat or with other grilled vegetables.

However, my favorite way of preparing red peppers is roasting them. When you roast red peppers, the flavor really intensifies. Roasted peppers are very versatile. You can make a roasted pepper dip to make them stand out, or you can add some roasted peppers to other dips, such as hummus.

This week we used red peppers in a salad, roasted them to use them in a red pepper hummus and used raw red peppers to dip into the hummus. Do you cook with red peppers?

And just like I usually have a weekly cooking theme, I also have a coaching theme. This week’s it seems to be coaches (and other solopreneurs) who try to educate their clients about their industry instead of educating their clients of the benefits of hiring them.

As an online business coach, I have reviewed hundreds of solopreneurs’ web sites and have visited hundreds more. What I have seen on over 70% of the web sites that solopreneurs were over-educating and under-marketing.

These web sites have educated me about a lot of things – the solopreneur’s industry, education, philosophy and ideas. Unfortunately, the web sites didn’t tell me anything about what I really wanted to know – how the solopreneur will be able to help me, the potential customer.

If your web site is over-educating and under-marketing, potential customers are going to leave without contacting you about your products and services. Discover how to keep potential customers on your web site and how to turn them into actual customers during the “How To Create A Marketing Message That Will Get You Clients” Teleseminar.

During the teleseminar I will show you how to create an effective marketing message that your customers will respond to by hiring you!

The teleseminar is only open to members of my members-only online business coaching web site, MarketingSalad.com. Learn how to become a member and attend the teleseminar for just $1 at

https://www.marketingsalad.com/marketing-message.html

Biana Babinsky

I have been posting advice on this blog about marketing for coaches. Check it out:
writing for coaches, are you selling coaching? and more.

However, what should you do if you are not a coach yet? What if you haven’t gone to a coaching school yet and are not actively looking for clients? When should you start marketing your coaching business?

You should start now! Yes, that’s right. Even before you pick your coaching school and before attending. You should start marketing now!

Why? First of all, it will take time to learn about marketing. If you have never marketed anything before and you have not done any marketing or networking, it will take to learn how do it.

And even once you have learned about marketing, it will take time to apply it and get clients from it. Marketing is not a one time event; rather it is a process that you need to apply to your business on a regular (every day) basis.

A coaching practice is a business, so knowing how to market it, and how to network to get clients for it will help you a lot.

Here is how to get started:

– Define what your coaching business does (will do) and how you are going to help your clients.

– Define your target market – who are going to help? How are you going to help them?

– Create an effective marketing message for your business. This should involve who you help, how you help them, etc. I will be teaching a teleseminar in a few weeks on how to do this. You can learn more about it at https://www.marketingsalad.com/marketing-message.html

– Create an effective web site for your business. Make sure it reflects your marketing message.

– Start learning about how to start an e-mail list of prospects. The more prospects you have on your list, the more of them you can reach, the easier it will be for you to find coaching clients and buyers for your product.

You should get my Complete Step By Step Online Marketing Course to learn more about online marketing techniques to use to promote your coaching practice online.

Biana Babinsky

Many coaches I know sell coaching or free sample coaching sessions.
The problem with doing this is that people rarely buy coaching or sample sessions. What they do buy is a solution to a problem or a cure for a pain.

I have seen many of my clients try to sell coaching and free coaching sessions – they tried to sell coaching by explaining what coaching means, what a coach is, how the industry works, etc. However, once they did their research, found out what their clients’ problems were, and started selling solutions to the problems, their client count went way up

If you are selling coaching, stop. You need to sharpen your marketing message. Spend some time on defining and researching your target market. Then, instead of selling coaching and sample sessions start talking to clients about the problems they have and the solutions they need.

Need help creating an effective marketing message for your business? In two weeks I will be teaching Create An Effective Marketing Message Teleseminar that will help you create a message that will bring clients to your business. You can register for it at

https://www.marketingsalad.com/marketing-message.html
Biana Babinsky

How do you know you need a coach? What do you do to find a coach that can help YOU?
Many people have asked me these questions. And if you want to achieve something, and need help to do it faster, to do it the right way, or just to do it, you need a coach.

I recommend that you define exactly what you are looking to achieve by working with a
coach – what are your goals and what do you need?

Once you know what you are looking for, start looking. This is where it will be helpful to know what you are looking for. Different coaches specialize in different things. There are coaches who work in a more general field – helping you set/achieve goals, for example. There are others who work with very specific people on very specific goals. For example, as an online marketing coach, I work specifically with service business owners on helping them get more clients using online marketing.

Therefore, the more specific you are about what you need, the more specialized coach you want to work with. For example, there might be people who specialize in working with clients from a particular industry. There might be people who work to help you land a
promotion. There might be people who help you make your business successful, etc.

To find a person you want to work with, ask people you know for recommendations. You
can contact me with your request. I know many coaches and may be able to recommend someone.

I also recommend to speak with a few different professionals to see if you there is a fit.
Some coaches offer a free “get acquainted” session to discuss your goals and see if
there is a good fit. This is a good place to discuss the goals you want to achieve, how fast/slow you want the pace to be, etc.

Biana Babinsky

Hi,

The Make Thousands Of Dollars With Your Teleseminars Series starts tomorrow, Wednesday, August 1st, so register now at
https://www.avocadoconsulting.com/rlinks/zteleseminars

—————–

Do you want to create and teach a profitable teleseminar this year?

Now is the best time to create one, because if you do, you will be able to promote and
teach it in September.

Many adults go on vacation when their kids are off from school. Once the children go back to school is September, adults go back to life and work. This is why September is one of the best times to launch a new teleseminar or bring back one you have already done in the past.

Join me for the Make Thousands Of Dollars With Your Teleseminars Teleseminar Series to discover:

– How to put together a teleseminar in just a few weeks, so that you are ready to teach your first teleseminar in September

– How to find the most profitable teleseminar topics

– The most important thing to mention in your teleseminar sales letter – it will help you at least double the number of your teleseminar participants

and much, much more.

Register for the Make Thousands Of Dollars With Your Teleseminars Teleseminar Series at

https://www.avocadoconsulting.com/rlinks/zteleseminars