There is a great article in LA Times about how a coach can help you improve your business: A Coach May Improve Your Game. Learn how different business owners have used business coaching to help them save time and money, and increase their profits.

Biana Babinsky

P.S. Looking for online business coaching? Join me at MarketingSalad.com, the online business coaching community for solopreneurs

Many of my clients have asked me for recommendations on the first and easiest product to create. If you are a new infopreneur who is just starting out with product creation, I recommend that you start with an e-book.

An e-book is the easiest product to create because writing is the most natural way for many of us to create content. You can create an e-book as a text document, and than convert it into a PDF document and your e-book is ready.

E-books are also the easiest products for your customers to use, as anyone can read PDF e-books, and the PDF reader is available at no charge for different computer platforms.

Want to learn how to create an e-book and make money with it? Join me for the How To Make Thousands Of Dollars With One E-book Teleseminar.

Biana Babinsky

Many clients have asked me to recommend a resource that will help them record themselves, their coaching sessions and their audio products.

Here is what I use: Audacity. This is a free, open source software that helps you record yourself, your teleseminars, and everything else you need.

It is also a great resource to create audio products, audio recordings that you can create and then sell for money.

To learn how to use audio recordings to make money, get the Complete Step By Step Information Products Guide.

Biana Babinsky

When you are looking for the best target market for your business, make sure that your target market needs, wants and can afford your products and services.

Have you done some research already? Do you know for a fact that your target market needs, wants and can afford your products and services?

The best way to find your target market’s biggest challenges is by asking them. As you are talking to your prospective clients – listen to them. They will tell you what they are looking for, and what their problems are.

You should also visit online networking groups, where your target market hangs out, and learn as much as you can about your target market. When you know your target market very well, you can create really targeted products that will sell and earn you money.

I discuss how to find your target market in the very first lesson in my Complete Step by Step Online Marketing Course.

Biana Babinsky

What price is too high to charge for information products? $100? $500? $1,000? Pricing is a bit of an art, a bit of a science, and it is all in the eyes of your target market.

If members of your target market feel that $1,000 is a fair price for the benefits they will receive from buying the product, they will buy it. If, on the other hand, they think that even $10 is too much for a product, you will not get the sale.

This is a great marketing lesson, something that everyone should apply to their own business. How do you convince your target market that your product is worth the price? Create a powerful sales copy, make sure that you convincingly communicate the benefits of buying your product, and, of course, deliver a great product.

To learn more about making money with your information products, join me for the How To Make Thousands Of Dollars With One E-book Teleseminar.

Biana Babinsky

Hi, everyone

Yesterday we had many people on the Make Money With Information Products call. I got a few e-mails from people telling me that the lines were full, and they could not get in.

You can get the teleseminar’s audio recording at https://www.avocadoconsulting.com/info/ Here are just some things I shared on this call:
– How to find ideas for most profitable products

– How to make more money with your products

– Online marketing techniques to use to bring more buyers to your web site

– How to leverage your products to create a products empire

Grab the recording at https://www.avocadoconsulting.com/info/

Want to sell more ebooks online? The same marketing techniques that work for promoting your web site and services work for promoting ebooks and other products:

– Create good, persuasive copy. A good sales letter for your ebook can dramatically increase your sales. Make sure you tout the benefits of the product in the sales letter.

– Search engine optimization – make sure you optimize your ebook page with relevant keywords. A lot of people use search engines to locate products they want to buy; make sure you can get some of that traffic to your web site.

– Article writing and publishing. Write articles of interest to your target market, and create a powerful Resource Box to promote your ebook. I find this to be a great way to promote my ebooks and other products.

– Affiliate Marketing. Create a profitable affiliate program that encourages your affiliates to recommend and promote your products on their blogs and web sites.

For more information on selling more copies of your ebooks, here is the FREE Ebook Publishing Tutorial.

Hi,

Today at 8pm Eastern Time I will be teaching the Make Money With Information Products Teleseminar

Here is what you will learn:

• The very first step you must take to start creating products
• Exactly how to quickly and easily determine which products will be the most profitable
• The critical information about what makes people buy your products
• The nuts and bolts of how to create different information products
• Advice about the real techniques to make money with your information products

I have just 5 more spots left, so learn more and register at Make Money With Information Products Teleseminar

So you started a home based to work from home. How can you get customers to actually come and buy from you? Here are five tips to get you started:

– Get a Web Site for your Business. Getting a web site online is just like opening a store in the brick and mortar world. Even if your company provides a web site for you, get your own web site. It is going to be much easier to promote, get search engine traffic and get customers when you have your own, not a company-given web site.

– Make sure the Web Site is usable and search engine friendly. Many times a web site owner designs a web site that the owner likes. The problem is, the web site is very business owner-oriented, instead of being customer-oriented. Remember – it is not about you, it is about the customers. Ask a few people from your target market to test drive the web site for you, and to tell you what they liked/disliked about it.

This way you will know that your target customers like and are interested in using your web site.

– Start learning about Search Engines. You might not become a search engine specialist, but it is important to know how search engines work, and why they send more traffic to one web site, and less traffic to another. To get started, read the Basics of Search Engine Optimization article. For more in-depth information on getting search engine traffic to your web site, get Step by Step Search Engine Optimization Report.

– Get a Newsletter for your Web Site. When people come to your web site, you don’t want them to leave empty-handed and never return. So ask them to sign up for your newsletter. They might not buy from you on their first visit, but capturing their email address will help you keep in touch with them and market to them at a later date.

– Start a Link Exchange on your web site. Exchanging links with good, quality sites will help you get more traffic and search engine rankings. Avoid web sites that are full of banners and are not professional looking.

Biana Babinsky

For more tips on marketing your home based business online, subscribe to the Effective Online Marketing Newsletter at https://www.avocadoconsulting.com/free_newsletter.html
You will receive articles about promoting your products and gaining more customers online.

Looking to get more search engine traffic to your web site? Here are the steps to navigate you through the SEO process:

– Find your target market. Who is your target market? Before going forward, make sure you know exactly who should be visiting your web site.

– Research Web Site Keywords. Find the keywords that the target market uses to locate your products and services online.

– Integrate Keywords into your meta tags and web site copy. It is very important to remember that just optimizing the meta tags is not enough for effective search engine optimization. The keywords have to be relevant to your web site and you need to effectively use them in your web site’s content.

– Get Links from other web sites to your web site. Many major search engines evaluate your web site’s popularity by counting the number of links that point to your site. The more popular your web site is, the better rankings it gets on search engines. And if your web site has no incoming links, search engines will not consider it a popular web site.

Use these four steps to get your web site ranked better in search engines. For more information about search engine optimization, use the FREE Search Engine Optimization Tutorial.