In the last month alone, I had at least 20 people ask me for a proven and cost-effective way to drive traffic to their web site. Is free cost-effective enough? :) Search Engine Optimization is a free online marketing technique, that helps you drive more traffic to your web site and increase your revenues.

Did you know that over 70% of web surfers research and buy products by searching for them in search engines? This means that as you are reading this text, your target customers are using search engines to look for products and services to buy. Do you want your target customers to find YOUR web site, and buy from YOU, or find your competitors’ web sites and buy from them?

Since so many people are using search engines to locate products and services, it is extremely important to be able to direct that traffic to your web site. You can do that by using a process, called search engine optimization.

What is Search engine optimization? Search engine optimization (or SEO) is the process of modifying web page content and meta-information to improve the search engine ranking of the page. Meta-information includes certain HTML tags (title, heading, emphasized text, keyword and description meta-tags), as well as the internal (links between pages on the same site) and external (links between pages on different sites) link structure of a web site.

The search engine optimization process is described, in very simple terms, in the FREE Step by Step Search Engine Optimization Tutorial.

Many online business owners ask me how to increase their web site traffic. As a business owner, you should remember that increasing your web site traffic is not important, what IS important, is increasing targeted web site traffic. Targeted traffic are people interested in your products and services. For example, if you sell high end jewelry, your targeted traffic will be women looking for diamond earrings or men looking for engagement rings.

Getting a lof of consistent, targeted traffic should be every online business owner’s goal. Targeted traffic is interested in your products and services before it even comes to your web site.

Here information about a few sources different of targeted traffic and tips on getting more of it to your web site:

– Source of targeted traffic: Search Engines. If your web site is properly optimized for search engines, you can get a lot of targeted, useful traffic.

How to increase it: By doing search engine optimization. Search engine optimization (SEO) is the process of modifying web site and outside elements in order to bring more search engine traffic. You can learn more about search engine optimization for your web site in the Search Engine Optimization Special Report.

– Source of targeted traffic: Pay Per Clik Search Engines. You can bring targeted traffic to your web site by bidding on proper keywords with pay per click search engines. As you pay for every click, be careful about the keywords you bid on, and the daily budget for your campaigns.

How to increase it: By finding the optimal combination of keywords that you need and setting an optimal daily budget. Monitor and experiment with your pay per click campaigns – trying different things will help you find the most profitable keywords.

– Source of targeted traffic: Posting Articles Online. Write articles on topics related to your business, and your articles will be read by your potential customers.

How to increase it: Leverage your articles – post it on different article banks and encourage others to reprint them. Doing this will help you get in front of many people you would have never reached otherwise.

You will also be using leverage – by writing an article once, you will be able to use it many times to get exposure for your business.

So how can YOUR web site get more targeted visitors? Over to you – let’s take action:

– Take a look at your web site statistics. Learn where your targeted web site visitors are already coming from – are they coming from search engines? Link exchanges? Article banks? Your blog? The Understanding Web Site Statistics Special Report will help you navigate your web site statistics and understand how to use it to get the information you need for marketing your web site better.

– Based on the statistics, pick one source of targeted traffic to work on. It could be a source from which you are already receiving traffic, and would like to get more traffic from. Or, it could be a completely new source, from which you are not receiving any traffic, but would like to start.

– Learn as much as you can about the traffic source you pick. And than start working on getting targeted traffic. When you concentrate on one source, your efforts are fairly focused, and you will be able to get more targeted traffic to your web site.

By building up targeted traffic, you will be able to get more customers and improve your bottom line.

Biana Babinsky

Biana Babinsky is the online business consultant, expert and author, who helps coaches, consultants, virtual assistants, professional organizers and other solopreneurs use their blogs and web site statistics to market better online. Learn how to get more clients using search engines in her Step by Step Search Engine Optimization Special Report

This weekend is Labor Day weekend in the US, so fall is starting again. Now is the best time to pick up new clients – kids are going back to school and everyone is settling back into their regular routines.

This means that more people are about to start looking for YOUR products and services. As business owners are getting back to business, they need business coaches and VAs. And as everyone else is settling back to their regular routine, they will be looking for personal, life and career coaches to help them with their lives.

How would you like these people to contact YOU about YOUR services?

How would you like to:

– Become recognized as an expert in your field

– Have your target customers coming to YOUR web site, looking for YOUR products and services

– Get more clients online

Join us at https://www.MarketingSalad.com and get all of this for just $9.97/month:

– How-To Guides and Worksheets that help you zero in on specific concepts, and learn how to use them effectively.

– Business Audio Recordings on search engine optimization, online networking, and much more are available.

– Answers to All of Your Marketing Questions at the members-only forum.

– Expert Teleclasses on online business and marketing, PR, newsletter publishing, article writing and more directly from experts.

Lots of members are getting GREAT results from their memberships. They are already enjoying MORE web site traffic, MORE clients and MORE recognition as a result of implementing some of the things they learned at MarketingSalad.com.

See what the current members are saying and join us at https://www.MarketingSalad.com

There is definitely a shift from just one-on-one coaching to one-on-one coaching + products approach. This is the approach I use and the approach I teach to my own clients, many of who are coaches.

Here are a few reasons why:

– There is a finite number of hours in a week, and this number of hours limits the number of one-on-one clients I can take on. And remember, working with someone one-on-one is not just the coaching time. I also spend the time to prepare for every session. I also provide unlimited e-mail support in-between sessions. All of this takes time.

– I want to help as many people as possible, and that is just not possible if I were to offer one-on-one coaching only. Again, there are just so many hours I can spend working, which limits the number of people I can work with.

– Not all of my clients can afford the one-on-one rates, but many more can afford my teleseminars, e-books and group online business coaching program. Therefore by offering the products, I am helping more people and am able to bring in more revenue.

– Reaching more people really helps me in the long run. My one-on-one clients refer people who buy my products, and someone who bought my e-book a while ago referred a potential coaching client.

– My products help me create marketing opportunities with others – through joint teleseminars, my affiliate program, and lots of other cooperative marketing opportunities and events. I would not be able to do lots of these things (and bring in revenue!) if I only had my one-on-one coaching to offer.

I enjoy one-on-one work I do, and I love to see my clients succeed. But having products helps me have more flexible hours, not work as much, and help many more people.

Biana Babinsky

P.S. Want to learn all about creating products and having multiple streams of income? I teach everything I know to members of MarketingSalad.com, the online business coaching community

A new article is now posted, Stop Wasting Time And Start Getting Clients When Networking Online.

To be the first to read all of my articles, Subscribe To Effective Online Marketing Newsletter.

Biana Babinsky

Biana Babinsky is the online business consultant, expert and author, who helps coaches, consultants, virtual assistants, professional organizers and other solopreneurs use online marketing to get more clients online. Learn more about her marketing training program at https://www.MarketingSalad.com

My blog is an excellent marketing tool for me, and it brings leads and clients to my business.

Sometime ago, my recommendation to clients was to have a web site, that has information about a business (services, products, newsletter, articles, etc), and a blog, used to communicate with potential clients. However, now some blogging software (WordPress, for example), let’s you create web pages, as well as a blog. This really blurred the lines between web sites and blogs and let’s you create whatever you need, using that software.

My recommendation is to start blogging, and provide useful and interesting posts that your target market would want to read.
The purpose of your blog is to get people who are in your target market to read your posts and enter your sphere of influence. Traffic from search engines does not cost any money, and it is a great way to get potential customers to your blog.

Treat each one of your blog posts as a separate file to be optimized for search engines. Use a keyword research tool to find phrases that are related to the main subject of the post, and weave them into the content of the post.

My e-book, Complete Step by Step Online Marketing Course contains lessons on effective business blogging, as well as keyword research and search engine optimization.

Biana Babinsky
Learn How To Promote Your Coaching Blog and Web Site Online With the Complete Step by Step Online Marketing Course

So many people have been talking about Web 2.0, the new way of marketing online, etc, etc. Web 2.0 is all about promoting your business to people, and using user-driven marketing. For example, online networking sites, person to person marketing (that happens on those sites), viral marketing, etc.

Online users are getting more and more sophisticated and want to be in things. They create blogs to talk about their favorite products, they network online to meet others, they tag and digg things they like online, and share them with others.

How are YOU using Web 2.0 to promote your products and services? Here are a few examples:

– Participating in online networking

– Connecting with your target market online

– Doing online branding

– Blogging and Tagging

– Running an affiliate program

Biana Babinsky

Biana Babinsky is the online business consultant, expert and author, who helps coaches, consultants, virtual assistants, professional organizers and other solopreneurs use Web 2.0 to get more clients online. Learn more about her marketing training program at https://www.MarketingSalad.com

If you are spending time networking online and not getting any clients, STOP NETWORKING ONLINE. That’s right – you should stop wasting your time. I always tell my clients that if what you are doing is not bringing clients, you should either stop doing that, or learn how to it right.
I have met hundreds of solopreneurs, who have told me that they have spent countless hours networking online on different forums, and they did not land a single client from their efforts. Why do they keep doing it then?

When I work with my clients, we constantly evaluate different online marketing techniques they use, and how many leads and clients they bring in every day. We refine them, and we drop some, so that we can concentrate on he efforts that bring the most customers for the same amount of work. If you want to work fewer hours, while still making full time income, you need to maximize the returns, while minimizing the hours you actually spend working.

Therefore, if your online networking efforts are not bring in the results you want, you should do the following:

– Evaluate your online networking strategy. Are you networking with your target customers? Are you networking in groups visited by your target customers?

– Understand your online networking goals. You need to be very clear on what your networking goals are, and what it will take to reach them.

– Re-define your online networking strategy. You need to change your strategy in order to get RESULTS from networking online.
To learn more about Networking Online and getting RESULTS, join me for the Online Networking That Gets Results Teleseminar. Here is what you will learn:

* The very first step you must take to establish yourself as a credible expert, while networking online

* The critical information on dramatically increasing the number of people visiting your web site, after they encountered you during online networking. Almost everyone I have met gets this wrong.

* Little known ways to create online deals and opportunities that will help you promote your products and services to a bigger audience

and much more.

The teleseminar will take place on August 31st at 8pm Eastern and it costs just $19 to attend.

Click Here To Register for Online Networking That Gets Results Teleseminar

Many people have asked me about my Online Marketing System – what do I do and how do I do to keep my business successful, and keep customers coming to me every day.

I have created Biana’s Successful Online Marketing System, that consists of three steps:

Step 1. Create a web site, that is irressistable to your target customers.

Step 2. Populate your web site with products and services that your target market wants to buy.

Step 3. Use online marketing techniques to drive qualified traffic to your web site every single day.

A lot of different things go into each step. Of course, in order to create a web site that your target market will love, you need to know what your target market needs. This involves target market research, surveys and much more.

Same goes for your products and services – you need to KNOW what your target market needs in order to come up with products and services they want.

And when you need to drive traffic to your web site, you need to know exactly how to use search engine optimization, when to start business blogging and how to use articles in order to get clients to your web site.

You can use Biana’s Successful Online Marketing System to get a successful online business, or you can speed up the process and create a successful online business much faster with my Online Business and Marketing Coaching.

Recently many people have been looking to start a home based business. Whether you are just looking for an extra income to pay off a few bills, or a new full time career, there are some things to consider.

A business is a business. Whether it is online, home based, brick and mortar or any other form of business, you have to work hard to get your business to be successful. You have to know how to market, do your own PR, do business development and handle everything from sales to business development.

If you are starting a business for profit, and not as a hobby, you need to be able to have adequate time to spend working on your business. There are many things that go into running a successful business, and you need to know how to do them and do them right.

Here are things to consider, as you are starting your business:

– Do your homework. If a business opportunity sounds too good to be true, it usually is. Do your research, ask as many questions as you can and find out as much information as possible, before signing on the dotted line.

– Interested in selling others’ products? If yes, then a sales job with a direct sales company or affiliate marketing might be something you want to explore. You set your own hours, and you sell products that already have brand name recognition. To sell very popular AvocadoConsulting.com ebooks, audio recordings and special reports, join the AvocadoConsulting.com Affiliate Program.

The downside is that the companies usually have sale minimums you have to meet every month, and, since the brands are so recognizable, there is a lot of competition. Still, if you are good in sales and love the products, you will be able to succeed.

Tupperware, Avon, all of these are direct sales companies, and you can usually sign up and start selling their products really fast. Search for them on your favorite search engine.

– Do you want to run your own business, sell your own products or services? Do you have a passion for something? Maybe you loved what you did at one of your old jobs, or have a hobby that you could turn into a business. Explore turning your passion into a business; it is great to do what you love for a living.

The upside is that it is your product, and you know it and you love it. The downside is that you have no brand recognition – you are starting everything, including marketing, from scratch.

Consider all of the different options available to you before making a decision about starting your business. It will save you a lot of time and money in the long run. Good luck!

Learn how to start and run a successful home business. MarketingSalad.com, the online business community for solopreneurs is an excellent resource to learn how to market your home based business online, get more customers and make more money.