Are you experiencing a summer slowdown in your business? Many business owners are. Many of your clients go on vacation in the summer. Thus, they are not working with you, and, not sending you money.

Therefore, you have some free time this summer! Spend this time learning about marketing and promoting your business! Then, in September, when everyone is back from vacations and ready to do business, you will have much more ideas how to get clients, how to promote your business and how to make money!

Join us at https://www.MarketingSalad.com and get all of this
for just $9.97/month:

– How-To Guides and Worksheets that help you zero in on specific concepts, and learn how to use them effectively.

– Business Audio Recordings on search engine optimization, online networking, and much more are available.

– Answers to All of Your Marketing Questions at the members-only forum.

– Expert Teleclasses on online business and marketing, PR, newsletter publishing, article writing and more directly from experts.

See what others say about their membership and join at https://www.MarketingSalad.com

On a teleseminar I was teaching this week, one of the participants mentioned how much she likes my Complete Step by Step Online Marketing Course, because it does not use technical or marketing jargon. Rather, it is written in plain English.

I always mention to my clients the importance of not using industry-specific jargon on their web sites, in their blogs and products. While the jargon might be second nature to you, your potential clients will not be able to understand what you mean. People who don’t understand what they read on your web site or in your blog will not hire you.

How do you do that? Des Walsh mentions in the post on his blog, that For RSS as For Anything, Sell the Benefits not the Features. Des says:

“…don’t tell me what it is or does, tell me what it will do to make my life easier, more interesting or enjoyable, or more profitable.”

Make sure you follow Des’ advice when you write your own copy – you will have more happy customers.

Biana Babinsky

When business owners are just starting blogging for business, one of the questions they ask is where to host the blog. Some want to host it as a part of their business web site, while others are interested in having a blog separately. Which option do you like better?
My own blog (you are reading it) is a part of my web site
( https://www.avocadoconsulting.com/marketing/ ). However, I have seen many blogs that weren’t the part of the main web site, but rather were hosted elsewhere. You may just grab another domain, and use the no charge Word Press software and host the blog that way. Or, you may use a hosted service, such as Type Pad or Blogger.

No matter which service you use, make sure that your blog has links to your newsletter, book, other products, so that your blog readers can learn about them.

You can still get traffic to your blog by optimizing your blog posts for search engines, listing your blog in blog directories, etc. The main thing to remember is that to get traffic to your blog, you need to promote it as you would promote your web site. No promotion means there will be no traffic.

Learn how to start and promote your blog – join me for the Blogging for Business Teleseminar on June 29th.

Many people ask me to recommend software for creating and selling their new e-books. There are lots of different software on the marketing to do that. I have created and sold many of my own e-books, and I have helped many clients to do the same. I have used PDF file format for all of my e-books, and I recommend it to everyone I work with. It is the most universal format for such things, and people using different computers and different operating systems can read PDF files. All they need is a free application called PDF Reader. Once they install it on their computer, they can read your e-book immediately.

If you decide to go with other software, I strongly recommend that you learn about its compatibility with different operating systems. If someone buys your e-book and they can’t read it because they don’t have software to read it, they will ask you for a refund. It is, therefore, in your best interest, to use the most common and universally used file format to deliver your e-book.

My special report, “5 Steps to Creating your First Ebook” addresses in-depth questions of how to sell your e-book, what system to use for that (shopping carts and more) and how to market it. You may check it out at https://www.avocadoconsulting.com/rlinks/zebook

Amazon is still expending its product line. The latest is the Amazone Groceries, where you can buy many different non-pershable grocery items, such as cereals, pet supplies, health and beauty items and much more. New items means more people would be shopping at Amazon, and people who are already buying at Amazon can add groceries to their shopping cart, while buying other things, such as books.

Of course a solopreneur who creates her own products will never have as many products as Amazon. But, by adding different products to the line up, a business owner can tap into a different group of customers, and increase an average ticket with their clients.

For example, when a business owner who sells e-books adds teleseminars to the products she offers, she taps into a whole new group of clients, people who like learning through teleseminars. She could not reach them when she just sold e-books, but now she expanded her product offerings and is able to cater to this group as well.

Want to learn how to create MORE products for your business? Join me and other members at https://www.MarketingSalad.com for online business worksheets, audio recordings and business coaching for just $9.97/month.

Hi, everyone

On June 14th I was interviewed about online business, and how to find customers online and make more money. I shared lots of tips on business blogging, search engine optimization, newsletter publishing, article writing and much more.

You can download the recording of the teleseminar from the members-only section at MarketingSalad.com.

Learn about the benefits of the membership and join at MarketingSalad.com

Biana Babinsky

Get access to online business worksheets, recordings, marketing plans and business coaching with Biana Babinsky, all for just $9.97/month at https://www.MarketingSalad.com

If you sell products and services online, and use payment processors, you might want to check out Gbuy. GBuy, which is set to be released on June 28, is a new online payment system by no other then Google.

“Google’s GBuy Could Be ‘Revolutionary'” article in Forbes gives more details about the system. Apparently, if you accept Gbuy, you will designated as a “trusted GBuy merchant” in Google’s search results, which is going to be a HUGE selling point for GBuy.

Will you be using it?

Biana Babinsky

Biana Babinsky is the online business consultant, expert and author. She teaches coaches, consultants and other solopreneurs how to promote their businesses, create multiple streams of income and make more money online. Get her Complete Step by Step Online Marketing Course, to learn how to get more customers online for your home based business.

If you have a local business (meaning your business can only work one on one with local clients), such as a real estate business, restaurant, etc., here are some recommendations for promoting it:
– Network with businesses that you can exchange referrals with. Think of other businesses your target market might be working with and start networking with them. Once you get to know each other, you can explore how to exchange referrals and even work together to bring the best value to your clients.

– Use your web site to your most advantage. Optimize your web site, so that people looking for decorative painting services in your area can find you. You can also use pay per click services to drive potential clients to your web site.

– Think about leveraging your knowledge and experience to serve non-local clients as well. For example, a restaurant owner can publish a cookbook, that can be bought by everyone, not just people in the local community.

To learn more about promoting your business, get my Complete Step by Step Online Marketing Course, your how-to guide to marketing your business online.

Biana Babinsky

More and more people ask me about article marketing, posting articles online and getting results from these actions. I LOVE article marketing – quite a few of my newsletter subscribers and clients have found me through the articles I have posted/shared online.

The best part about writing articles is submitting them to web sites, that in turn let others re-print them. As people re-print your articles on their blogs and web sites, you get a lot more exposure to people who would not have heard about your or your business otherwise.

Since a Resource Box that you include with your articles includes a link back to your web site, article submission helps build up more links, and, thus, more traffic to your web site.

Two of my favorite sites are ezinearticles.com and ideamarketers.com. I have included 20 of my favorite article submissions web sites with my Article Marketing for Profits Recording.

Biana Babinsky

Just like with any other business, you need to have a user friendly web site, that discusses what you offer. You need to know exactly who your target market is and where to find it online. Once you know who it is and where they are, you need to start driving these people to your web site. Here is what I recommend:

– Create A Web Site Describing What You Have to Offer. Make sure it is user friendly, as well as search engines friendly.

– Define Your Target Market. This will help you narrow focus of your web site, as well as SEO, pay per click and other campaigns. Narrower focus usually means spending less money.

– Create A Way To Keep In Touch with Your Visitors. Publish a newsletter to keep in touch with people who visit your web site.

– Drive People to Your Web Site. Use search engine optimization, article publishing, pay per click and other online marketing techniques to drive leads and buyers to your web site.

At MarketingSalad.com, the online business community, I discuss how to promote your business online. Check it out if you have more online marketing questions.

Biana Babinsky
Learn How to Market Online Effectively
https://www.MarketingSalad.com