Do you give out a free report, when people subscribe to your newsletter? Should your subscribers be able to distribute it?

Your free report is to get newsletter subscribers and to get the word out about your business. Think about who would receive the report without subscribing to the newsletter – this would be someone your subscriber knows, but who doesn’t know about you. This way you can get more exposure.

Just do what I recommend to the members of MarketingSalad.com – pepper your free report with information about your web site and other (fee) products. Also, make sure that the report contains your contact information, so that the reader can engage your services after reading the free report.

Biana Babinsky
Learn How to Market your Business Online, Create Products and Passive Income Streams at MarketingSalad.com

Many students and clients ask me how to price their products – CDs, e-books, reports and teleseminars. Suveying what other online publishers are doing is a great first step in setting a price; however, every publisher is different and every product is different, so you can’t set your price just like someone else you know.

I have sold many of my own products and clients’ products, and here are some things to take into consideration:

– Look at what the competition charges for similar products – this is your first reference point.

– Experiment with different prices – you never know until you try. I have seen it with my own products, and my clients products – sometimes when you increase the price, you also increase the sales.

– Do the math. When you increase the price, you don’t have to sell as many products to make the same amount of money. If your product costs $10, you need to sell 10 of them to make $100. If your product costs $20, you only need to sell 5 of them to make the same $100.

– It is not just the price that determines your product sales; it is also the traffic you are able to drive to it. Investigate different ways of promoting your product online – search engine optimization, blogging, article writing and many more. Step by step instructions on using all of these marketing methods to promote your products are available in the Complete Step by Step Online Marketing Course.

Biana Babinsky
Biana is the online business coach, consultant and entrepreneur. She is the author of the Complete Step by Step Online Marketing Course, your how-to guide to promoting your products online.

Have you started working on your marketing plan for 2006? If not, now is the time. Your marketing plan helps you accomplish your goals, stay true to your vision and create a more successful business.

This week’s issue of the Effective Online Marketing Newsletter was all about creating a marketing plan for 2006. If you want to receive a copy, you need to become a subscriber at Effective Online Marketing Newsletter and once you are a subscriber, contact me with your e-mail address, requesting a copy of the newsletter.

Biana Babinsky
Learn How to Market Better Online – Subscribe to the Effective Online Marketing Newsletter

Want to outsource some of your marketing? What I recommend to my clients (even the ones who want to outsource their marketing tasks) is to create a marketing plan first. While you may not be the one performing all the marketing tasks in the plan, you should know what each task is, what it will entail, etc.

Look at it as if you were to remodel your house. While you are not the one performing the actual remodelling, you will map out exactly what each task will be, which paint colors to use, which furniture to purchase, etc.

Another great way to outsource selling your products is to have an affiliate program. Affiliates sell your products through their newsletters, web sites, blogs, etc and get paid commissions for every sale. The beauty of affiliate marketing is that you pay commissions only when the sales are made. No sales, no commissions. My affiliates are my partners, and I am glad to pay them for bring in sales for my products.

I can help you put together a marketing plan, and I am in touch with VA’s, who do marketing work to support coachs’ marketing efforts. Contact me to discuss this.

Biana Babinsky

P.S. Do you want to get MORE clients and sales online? Get “Top 5 Ways to Increase your Coaching Products Online Sales” Report Free, when you subscribe to the Effective Online Marketing Newsletter

Are newsletters important for your solopreneur business? You bet! The more targeted subscribers you have, the more people you can contact with your articles, your events and your products.

Read on to learn how to get many subscribers for your newsletter…

This teleseminar is sponsored by MarketingSalad.com. The seminar takes place on November 29th at 2pm Eastern Time.

Is your newsletter stuck at 500 readers? Do you long to break the 1000 subscriber barrier? Join us as we host Jessica Albon in an hour-long class that’ll teach you how to create a strategy (that you’ll actually put into action) for growing your newsletter list.

As a private consultant, Jessica has worked with companies with lists as small as 23 subscribers and lists as large as 100,000+. She’s taught companies of all sizes how to grow their lists smartly–and she’d like to teach you how to do the same.

* Learn how to be proactive about getting new subscribers — don’t just sit around waiting for them to come to you. You’ll learn where to find them *and* how to snag them.

* Learn why it’s better to have *no* subscribers than to have the WACKY readers–find out which types of subscribers to avoid, and how to spot them before they drag you down.

* Learn how to convert more of your website visitors into subscribers by being present.

* Prepare your website, your articles, your welcome message, and each issue of your newsletter itself to invite and delight new subscribers.

* Learn why you probably think about unsubscribers all wrong and why that’s costing you new subscribers.

You’ll leave the call with a step-by-step action plan for what you’re going to do and how you’re going to do it, to start attracting hundreds of new subscribers to your newsletter.

Investment: $27 before November 22nd, $37 after.

Special Bonus: One month full membership at MarketingSalad.com for just $1, when you register for this teleseminar. The membership is a bargain at the regular price of $37, because as a member you receive online marketing lessons, support directly from me, access to teleclasses with experts and much more. The special link to get your $1 first month membership at MarketingSalad.com will be e-mailed to you after the teleseminar.

Register for How to Add Hundreds of Subscribers to Your Newsletter Teleseminar Now

Many people ask how to get international clients. My first international client was from Canada, and since than I have worked with many more Canadians, as well as clients from Europe, Australia and New Zealand. The Internet has made it much easier for all of us to communicate and work with people from many different countries.

My clients have usually found me online – through search engines, my articles, my newsletter, by networking together at different online networking communities. This is why it is important to publish your newsletter and articles, do search engine optimization, network, and do everything on a regular basis. Your efforts will definitely pay off!

To learn how to publish your newsletter and articles, do search engine optimization, network online, and do everything on a regular basis, join me and other members at MarketingSalad.com, the online business coaching community for business owners.

Biana Babinsky
Biana Babinsky teaches coaches, consultants, professional organizers, virtual assistants and other solopreneurs how to use the Internet to become better known, and get more domestic and international clients. Join her at MarketingSalad.com, the online business coaching community for business owners for just $7 for the first 14 days to get international clients for your own business!

I have been hearing from people who are about to start a service business, and they are really looking for information and ideas on bring in customers. Here are my recommendations:

The first thing to do is to sit down and define your target market. Who is your target market – businesses or consumers? If it is businesses, what kind of businesses – small businesses, mid-size, large corporations? Will you be working with businesses in a specific field?

Once you have mapped out the target market for your business, look for networking groups where you can meet members of your target market. Become involved with those groups, and network on a regular basis. Many of my clients report that new projects come to them as a direct result of face to face networking.

Then, start promoting your services online. Get a professional web site for your business, and start promoting your business through online marketing techniques – publish a newsletter and blog, use search engine optimization and online networking to gain more clients.

The Complete Step by Step Online Marketing Course provides a step by step strategy to promoting your services online.

Biana Babinsky
The Complete Step by Step Online Marketing Course is your how-to guide to promoting your business online, gaining more clients and making more money.

Ok, maybe not love, but definitely enjoy :)

Many business owners tell me that they don’t like marketing. I have heard similar sentiments from many service providers – coaches, VA’s, consultants, web designers.

As we speak more, I find out that these people don’t like particular marketing strategies – some hate cold calling, others don’t want to network with a room full of strangers, yet others don’t think that they can write well, so they shy away from producing any written material (blogs, articles, etc).

I recommend that you find out what about marketing you don’t like that much, and than either get someone to help you improve that particular technique, or give yourself permission to use that particular technique less, and other techniques more.

As a service professional, you need three things to conduct your business effectively:

– You need to have services AND products that you sell on your web site.

– You need to have a system that brings qualified leads to your web site, every day.

– You need to have a system that keeps in touch and sells to your leads.

You do have a choice with which techniques you can use to bring in leads – my clients use search engine optimization, blogging, article writing, pay per click search engines, advertising, speaking, networking and some other techniques. So if you don’t like one technique, give yourself permission to use other techniques.

You can learn about many different online marketing techniques in my Complete Step by Step Online Marketing Course. It teaches you how to promote your business online, using many different online marketing techniques.

Biana Babinsky
Biana Babinsky is the online business coach and expert, who teaches coaches, consultants, VA’s and other solopreneurs how to promote their business effectively, make more money and get more clients online. Get her Complete Step by Step Online Marketing Course to learn how to promote your business online, step by step.

Many of my students have asked me how to address the fact that digital products can be shared on the internet, and what to do about that.

While it is very important to prevent the theft of your work, it is also very important to make sure that you provide the best experience to your paying customers.

Giving the Best Customer Experience to Your Paying Customers. I find PDF to be the best way to deliver the products, as this type of file can be read across different computer platforms. You can also use security features in Adobe to restrict user’s control over the file.

Protecting your Digital Products. This is a big topic, that I address during some of my teleclasses. In addition to using security feature, here is what I recommend:

– Your digital product should be promoting your other products. Populate your digital products with information about your business – link to your services, to your newsletter, your other products. That way, even if someone received your product you are still able to market yourself to them.

– Put a Google alert on your name and your product name. Use other search engines to search for your name and your product name. That way, if someone is trying to sell your product, you will be able to find out about that immediately.

– Set up an affiliate program for your product. This way, when someone wants to recommend your product, they will send people an affiliate link to the product, instead of sharing the product. This way, they can recommend a good product, AND make money at the same time.

Many of my customers become successful affiliates – they have already seen my products, so their recommendations carry a lot of weight. So they like to recommend my products to others through the Avocado Consulting Affiliate Program.

Biana Babinsky
Need Help in Putting Together and Promoting your Digital Products? Get Coached in Creating Products for your Business at MarketingSalad.com

Want to increase the number of your ezine subscribers? Here are a few ideas:

– Put a subscription form on every page on your web site.

– When a potential client contacts you, always invite them to subscribe to your newsletter.

– Use a link to your newsletter in as many places as you can – in your email signature, when networking online, in your blog, etc.

Biana Babinsky
Download Free Report: Top 5 Ways to Increase your Online Sales