How To Make A Difference

 

Did you get into business to make a difference in your clients’ lives and help them reach their goals and improve their lives? But did those goals somehow get lost after all the marketing, blogging, social networking and everything else you have been doing lately to promote your business and get clients?

I have great news for you! You can use marketing to make a difference for people in your target market. When you market effectively and authentically, both you and the people in your target market benefit! Marketing does not have to be a you-win, and they-lose situation. When you apply online marketing techniques authentically and effectively, you turn your marketing into a win-win. You win and people in your target market win! Here is how:

– Make A Difference With Article Marketing. When you are writing articles to submit to article directories, ask yourself — “how can I write effective articles that make a difference in my clients’ lives and at the same time demonstrate my knowledge and expertise?”

Share information that people need and you will help them, while demonstrating your expertise and knowledge at the same time.

– Make A Difference With Your Blog. Why do people come to your blog? They want to learn from you, and yes, they want to learn something that will help them improve their lives.

Use your blog to share tips and information that help people in your target market to improve their lives and reach their goals.

– Make A Difference With Social Networking Web Sites. This is one of the easiest methods to share and to help people in your target market. Use social networking web sites, such as Twitter and Facebook, to connect with people in your target market and to share your tips with them.

Bonus: since you are already writing articles and blogging, share your articles and blog posts on social networking web sites. That way you will share your expertise and help more people at the same time.

– Make A Difference With Your Products And Programs. When you create products and programs, create products and programs that are of the most value to the people in your target market and that help them improve their lives and reach their goals. Learn how to attract more people to your list, so that you can make a difference in more people’s lives at https://www.EffectiveListBuilding.com



share on social media: facebook | del.ico.us | digg | StumbleUpon | yahoo | google Posted on August 24th, 2010


Article Marketing: Four Ways To Get Traffic To Your Web Site From One Article

 

Article marketing is an extremely effective marketing strategy. When used effectively, article marketing can bring you a lot of web site traffic and newsletter subscribers.

What is article marketing? Article marketing is the process of writing articles and submitting them to article directories. When you write articles that are of interest to your target market, people in your target market will read them, and then follow the link in the Resource Box back to your web site.

The implications of this are huge! When you write effective articles, you can bring a ton of traffic to your web site and convert this traffic into newsletter subscribers! In fact, here are four ways to get traffic from just one article:

1. Traffic From Article Directories

What happens after you write articles? You submit your articles to article directories, of course! Article directories are places where you can share articles that you write, so that you can get more exposure for your business.

When you write an article and submit it to article directories, you are now sharing your expertise in article directories as well. Then, when people in your target market read your articles on article directory web sites, they will follow the link in your Resource Box and visit your web site!

2. Traffic From The Reprints Of Your Articles

When you write articles that are of interest to your target market, great things happen. Not only do people in your target market read them and follow the links to your web site, but others want to reprint your articles as well!

Many people are looking for content for their blogs and newsletters. And when they need content, they look at article directories. And if they like your article and they feel that reading your article will benefit their readers, they will reprint your article and share it with their readers!

What this means to you is that you are going to get more exposure for your business, and more traffic to your web site! When your article is reprinted, your Resource Box is also reprinted. So when people read your article in someone’s newsletter or on someone’s blog, and they like it, they will follow the link to your web site and you will get more traffic.

3. Traffic From Social Networking Web Sites, Such As Facebook and Twitter

Once you write an article, don’t keep it to yourself! Submitting it to article directories is a great first step, but in addition to doing that you should also share your article on social networking web sites.

Your articles contains lots of tips for people in your target market. Since you are connected with people in your target market on Twitter and Facebook, share your article with them, and they will benefit from all the tips you are sharing!

4. Traffic From Search Engines

When you are writing your article, make sure to optimize it for search engines.

When you optimize your articles, you are also going to bring people from search engines to your articles. When someone uses search engines to find information that you wrote about in your article, they will be able to find your article and read it. Then, they will be able to follow the link in your Resource Box and go to your web site!

To learn more about how to use article marketing to get more web site traffic and build your list, register for the How To Build Your List With Article Marketing Teleseminar at https://www.avocadoconsulting.com/rlinks/zarticles

  

More Blog Posts On Article Marketing:

Does Article Marketing Only Work For B2B Businesses?

Top Three Strategies To Grow Your List

How To Create A Marketing Plan For Your Business



share on social media: facebook | del.ico.us | digg | StumbleUpon | yahoo | google Posted on August 11th, 2010


Does Article Marketing Only Work For B2B Businesses?

 

If you think that many list building techniques, including article marketing, only work for B2B businesses, you are not alone.

B2B businesses are businesses that work with other businesses, not consumers. Examples of B2B businesses include business coaches, marketing coaches, etc.

Truth is, though, article marketing works for all kinds of business owners, including the ones that work with consumers. For example, the Easy Recipes Blog is a blog that shares easy recipes with those who don’t have a lot of time to cook, but still want to make tasty food. There are a ton of recipes on this blog, including Pasta With Italian Sausage and Broccoli, Green Beans and Tomato Salad, Potato Salad Recipe Without Mayo and many more.

I have written some articles that have been posted online:

Potato Salad Recipes Without Mayonnaise – What to Add to Your Potato Salad to Make it Delicious

Summer Salads – Two Favorite Summer Salad Recipes

and more. These and other articles help bring traffic to the Easy Recipes Blog, and more traffic means more newsletter subscribers!

As you can see, you can get more newsletter subscribers and traffic with article marketing, even if you are not a B2B business. All you need to do is:

1. Write articles that are of interest to people in your target market.

2. Create an effective Resource Box for your articles.

3. Submit your articles to article directories.

I will show you how to do all of this during the How To Build Your List With Article Marketing Teleseminar. Register for the call and you will learn how to easily attract more people to your list using article marketing!



share on social media: facebook | del.ico.us | digg | StumbleUpon | yahoo | google Posted on August 5th, 2010


Why Squeeze Pages Are Here To Stay

 

For a few years now, I have been hearing from lots of people, who have been telling me that squeeze pages are about to stop working. No one likes them anymore, and they are about to stop working.

Thing is, squeeze pages are still extremely effective, and they work for bringing more newsletter subscribers to your list. Here is why:

Squeeze Pages Are Extremely Effective

Squeeze pages are extremely effective because of what they are. Squeeze pages only give you one option, one offer to register for. And because of this one option only rule they are very effective.

When you give your web site visitors many different options for what they can do on your web site, they get confused and they leave your web site. This is exactly opposite of what you want them to do, right? You want them to stay on your web site for some time, and share their email address with you, so that you can keep in touch with them and build relationships with them. This is why regular web pages don’t work that well for getting newsletter subscribers.

So what should you do so that your web site visitors don’t leave your web site before they subscribe to your newsletter? You give your web site visitors just one option. With just one option your web site visitors are much more likely to subscribe to your newsletter. And this is exactly what squeeze pages do – they give a web site visitor just one option for doing something.

Squeeze Pages Are Easy To Create

Because squeeze pages only need to include text and a subscription box, they don’t require extensive design.

In fact, you should not include interesting web site design elements in your squeeze page, because these elements will take your web site visitors’ attention from subscribing to your newsletter, exactly what you DO NOT want to do.

For an even easier way to create your own squeeze pages you can get the Effective Squeeze Pages Quick Start Guide.

Squeeze Pages Are Very Versatile

There are lots of things that you can promote with squeeze pages:

– Free Teelseminar. Are you teaching a free teleseminar? A squeeze page will be great for inviting people in your target market register for your free teleseminar.

– Social Networking Landing Pages. Don’t send people from Twitter and Facebook to the main page of your web site, as this will not get you results. Instead, send them to a squeeze page and you will immediately see more results from your social networking efforts!

– Newsletter Subscription Pages. Need more newsletter subscribers? Use a squeeze page for your subscription page and you will convert more of your web site visitors into subscribers.

– Free Reports. Are you giving away free reports to new newsletter subscribers? Use a squeeze page to give them away to get better results.

– Article Marketing Landing Pages. If you want to see results from article marketing, then you must use squeeze pages. With squeeze pages you are going to convert more of your article readers into newsletter subscribers.

As you can see, squeeze pages are very versatile and there are lots of places where you can use them to get better results from your marketing efforts. If you are not getting the results that you are looking for from your marketing efforts, check to make sure that you are directing your traffic from those marketing efforts to a squeeze page.

And to create your own squeeze pages very easily, get the Effective Squeeze Pages Quick Start Guide at https://www.EffectiveSqueezePages.com



share on social media: facebook | del.ico.us | digg | StumbleUpon | yahoo | google Posted on July 28th, 2010


Are Squeeze Pages Effective?

 

Here is the question about squeeze pages that I have been asked many times: Are squeeze pages effective?

First, let’s talk about what squeeze pages are. Squeeze pages are pages that have just one goal – they help you bring more newsletter subscribers to your list.

Because of this one goal they have a very specific design. They don’t include a web site menu. They do not have links pointing to your other web pages, blog or social networking pages. Your squeeze pages have just one goal, and this is what makes them extremely effective.

But the question is, are they effective? What makes a squeeze page much better than a regular web page to get more newsletter subscribers for your list? Here is why squeeze pages are much more effective for getting more newsletter subscribers:

Your Squeeze Pages Have Just One Goal.

Each one of your web pages may have many goals, such as tell people about your services, tell people about your products, tell people about other pages on your web site, etc.

On the other hand, your squeeze pages have just one goal – convert your web site traffic into newsletter subscribers. Having just one goal makes them super effective – when you concentrate on doing just one thing, you get much better results.

Squeeze Pages Focus Attention Of Your Web Site Visitors.

When you ask your web site visitors to do just one thing on a page (in the case of a squeeze page it is to subscribe to your newsletter), 100% of their attention is focused on the action you ask them to take. When you give them just two options, only 50% of their attention is focused on each option. When you give them three options, only 33.3% of their attention is focused on each option.

As you can see, giving your web site visitors just one option ensures that they will pay attention to this option.

Create Different Squeeze Pages For Different Offers.

If you have more than one free gift to offer, make sure to create separate squeeze pages for each free offer. When you have one squeeze page for many offers, you dilute the offer and don’t get too many newsletter subscribers as the result.

On the other hand, when you have one squeeze page for each offer, it will give you a chance to focus your marketing and maximize the number of newsletter subscribers you get with each offer.

Squeeze pages are easy to create, learn how to create them in FREE Squeeze Page Tutorial.



share on social media: facebook | del.ico.us | digg | StumbleUpon | yahoo | google Posted on July 21st, 2010


Social Media Marketing: How To Build Your List On Social Networking Web Sites

 

Are you using social media marketing without seeing results? Many coaches and other service professionals have been telling me that they have been using social networking web sites, such as Facebook and Twitter, but they are not seeing results. Building your list on social networking web sites is extremely important for you, a service professional. It is easier to first convert a person in your target market into a newsletter subscriber, and then into client, than to immediately convert someone into a client.

Another reason you want to use social networking web sites, such as Facebook and Twitter, is because you want to keep in touch with your social networking connections even if you or they leave social networking web sites. The only way to keep in touch with them in that case is if they are subscribers to your list.

Social networking web sites fare great for inviting people to join your list. Here is how to get started:

– Offer a no charge report, ecourse or teleseminar
.

– Create an effective squeeze page for it

– Promote the free offer on social networking web sites. You can do that by sharing information yourself, sharing your blog posts, having your affiliates share about it, etc.

– Create a plan and keep marketing. In order to get continuous results you must share information about your free offer continuously.

For more information on how to create squeeze pages that help you build your list on social networking web sites get this FREE audio recording, Five Secrets For Creating An Effective Squeeze Page at https://www.effectivesqueezepages.com/audio/



share on social media: facebook | del.ico.us | digg | StumbleUpon | yahoo | google Posted on July 12th, 2010


Squeeze Pages: How to Build Your List on Twitter Using Squeeze Pages

 

Have you been using Twitter for a while, but are not seeing any results? Do you want to invite more people to your list by using Twitter? Twitter marketing is a very effective method for building your list. However, many service professionals who have been using Twitter marketing for a long time are still not able to use Twitter marketing to invite more people to their lists. Read this blog post for tips for using Twitter to build your list.

So why are so many service professionals who use Twitter marketing not able to build their lists? It is because they are not using squeeze pages when doing Twitter marketing! When you are using Twitter and sharing information about your newsletter, your free gifts and your free teleseminars, the links that you are sharing should all be links to squeeze landing pages.

The reason for this is that squeeze pages are extremely effective at helping you build your list. This is because all of your squeeze landing pages only have one goal. The goal of squeeze landing pages is to convert your Twitter traffic into newsletter subscribers. That’s it. When a page has only one goal, it is a very effective landing page.

Ready to use squeeze pages to build your list with Twitter? Here is how to use these pages to get more newsletter subscribers on Twitter:

1. Have A Free Product That People Need

When people sign up for your list you should give them a free gift to thank them for joining. Create a free audio recording, ebook or special report that people in your target market need.

2. Design An Extremely Effective Squeeze Page To Give Away This Product

Having a great free product is not enough. In order to get results by giving away your free product, you must have an extremely effective squeeze page for giving it away. Make sure that your squeeze page is all about giving away your product and nothing else.

Your squeeze page should have just one goal, converting your Twitter traffic into newsletter subscribers.

3. Use Twitter Marketing To Bring People To Your Squeeze Page

Now use Twitter to invite people to visit your squeeze landing page and subscribe to your newsletter.

As you can see, you can build your list on Twitter with effective squeeze pages. Discover how to create your squeeze pages with FREE Squeeze Page Tutorial.



share on social media: facebook | del.ico.us | digg | StumbleUpon | yahoo | google Posted on July 9th, 2010


Where To Use Squeeze Pages For Best Results

 

By now you probably know what squeeze pages are. Squeeze pages are pages that have just one goal – they help you bring more newsletter subscribers to your list.

Because of this one goal they have a very specific design. They don’t include a web site menu. They do not have links pointing to your other web pages, blog or social networking pages. Your squeeze pages have just one goal, and this is what makes them extremely effective.

Now that you know what squeeze pages are, the next question to ask is how exactly do you use these squeeze pages to build your list? Read this blog post to find out how to use them to invite more people to join your list and get more prospects and clients for your business.

Good news is that you can use your squeeze landing pages to build your list in many different ways. This means that once you are able to create squeeze pages, you can use them in many different ways to get more newsletter subscribers.

Here is are just three different ways to use squeeze pages for building your list:

1. Use Squeeze Pages To Invite People To Subscribe To Your Newsletter.

You can use your squeeze landing page to create a subscription page for your newsletter. Let people in your target market know about the information they will be reading about in your newsletter, and the benefits they will receive when they are your newsletter subscribers.

When you use a squeeze newsletter page to let people know about your newsletter, you will get many more subscribers.

2. Use Squeeze Pages To Promote A Free Report.

Have you created a free report that you give away to people who subscribe to your newsletter? If you have, then make sure that you use a squeeze page to give it away.

I see many coaches create great special reports that provide a lot of value to their potential clients. However, when they are giving away these free special reports, they don’t use squeeze newsletter pages, and very few people actually get those free reports.

And when very few of your potential clients get your free report, you are not helping many people, and you are not building your list.

3. Use Squeeze Pages To Promote Your Free Teleseminars.

Free teleseminars are great for promoting your business, building your list, and helping more people in your target market.

When you share useful information during a free teleseminar you can help hundreds of people in your target market at once! And the best way to invite them to join you on the call and join your list is by using a squeeze teleseminar page!

As you can see, you can build your list much faster with effective squeeze pages that you can use to promote your free gifts. Learn how to create your squeeze pages in the Free Squeeze Page Tutorial.



share on social media: facebook | del.ico.us | digg | StumbleUpon | yahoo | google Posted on July 7th, 2010


How To Build Your List Every Day

 

Are you a service professional who wants to add more people to your list? I have been hearing from a lot of service professionals lately who would love to add more people to their lists, but they are not sure how to invite people to their lists and how often to do that. In this article you will learn my top three tips for building your list authentically and effectively.

But first, why should you build your list? Your list has people who know, like and trust you. When you publish your newsletter and share tips with people on your list, you are building relationships with them. And as they get to know you more, they will be much more likely to purchase your products and services.

How often should you build your list? You should build your list every day. This way you will be getting more prospects every single day, you will be able to start building relationships with them and let them know about your products and services. The more people you have on your list, the more successful your business will be. It is that simple. Here are my three tips to help you build your list every day:

1. Commit To Taking Action Every Single Day

Nothing happens until you make a commitment to make it happen. Add list building to your schedule. Building your list every day is the single most important action you will take for growing your business!

2. Automate As Much About Your List Building As You Can

List building becomes much more fun and much easier when you automate as many activities as you can. This way some of your list building will be automatic, freeing you up for other marketing activities. Here are examples of three building list actions that you can automate:

– When you submit your articles to EzineArticles, have your articles posted automatically to Twitter.

– Create an account so that you can pre-schedule your social networking posts on Twitter and Facebook

– Automate posting of your blog posts to LinkedIn, Facebook and Twitter.

3. Decide On Actions You Will Take To Build Your List

When people say “list building”, what they mean is taking a specific action to invite people to start receiving your newsletter. There are many different list building activities, such as blogging, social networking, article marketing, search engine optimization and more.

Before you can start building your list, you need to decide which marketing activities you will use to build your list.

Learn the best actions to take to invite people to your list during the Top Strategies To Build Your List call next week. You can register for this call at https://www.marketingsalad.com/build-list.html



share on social media: facebook | del.ico.us | digg | StumbleUpon | yahoo | google Posted on June 23rd, 2010


How To Build Your List In Just 45 Minutes A Day

 

Many coaches and other heart-based professionals have been telling me that they are very interested in building a list of people who know, like and trust them, so that they can get more clients.

However, they have many other business activities that they need to attend to, so they cannot spend too much time on building their lists. Sounds just like you?

Well, I have great news for you! Even if you only have a bit of time each day to dedicate to building your list, you can still build your list and use it to get clients!

List building is very important for your heart-based service business. When you have a list of people who know, like you and trust you, you can get service clients and you can sell more of your products by just e-mailing your list.

But what if you cannot dedicate a lot of time to list building? But what if you only have a bit of time to build your list? Can you still get good results and build a list for your business? The answer is yes! Here is how you can do that:

Make A Commitment To Building Your List.

Building your list is all about taking continuous action. When you continuously attract people to your list, you will get great results.

When you do something to build your list every single day, you will get great results.

Automate Your List Building Activities Wherever You Can.

If you only have 45 minutes a day for building your list, you must automate everything you can. The more you automate, the more you will be able to get done. Here are examples of some list building actions that you can automate:

– Post your blog posts automatically to your social networking profiles on LinkedIn, Facebook and Twitter

– Have your articles from EzineArticles posted automatically to Twitter

– Create an account so that you can pre-schedule your social networking posts

As you can see, there are different actions that you can automate, and doing that will help you build your list even if you don’t have a lot of time to do that.

Create List Building Theme Days

You only have 45 minutes every day of the week. Create a different list building theme for each day, such as blogging, article marketing, social networking, etc.

That way, on each day you know what action you need to take, so that you can make the most of your 45 minutes.

For example:

Monday – blogging day. Write and post your blog post.

Tuesday, social networking day. Schedule your tweets, status updates, etc, for the rest of the week. That way, every day, for the rest of the week, you will be sharing tips and ideas and will be inviting people to your list.

Wednesday – article marketing day. Write and submit an article.

And so on, for the rest of the week.

Stick To Your List Building Plan

List building is all about taking consistent action every single day. Stick to the plan and take one list building action every day, and you will be growing your list every day as well.

Learn how to build your list faster and more effectively, join me for the Top Three Techniques To Build Your List Teleseminar. Register at https://www.marketingsalad.com/build-list.html



share on social media: facebook | del.ico.us | digg | StumbleUpon | yahoo | google Posted on June 22nd, 2010